Buzz Berg

Online portfolio of Berk Gunsev [email protected]

[buzzberg]

Sony Action Cam Motocross Project

We have prapared a series of videos for Sony's Action Cam AS30V with two motocross drivers Şakir Şenkalaycı and Murat Yazıcı to experess products anti shake,…

[buzzberg]

Are You Player?

Case:

In order to increase awareness of PS Plus service and celebrate gaming we wanted reach out PS community with a unique project.

Solution:

We approached the target audience in the language they understood and prepared a website. Those who entered the site learned what type of player they were by answering the questions on the screens, each of which was illustrated, and left the site as a character from the game world. In a period of 1 month, 655,341 people visited areyouplayer.com.

Role:

Client Side Project Management

Agency:

C-section

Project Link:

http://www.areyouplayer.com

Results:

Key Result #1

665K site visits

Key Result #2

+7K new followers

Key Result #3

+21K hashtag mentions

[buzzberg]

Case:

Surrounding the launch of its new generation game console, the PlayStation 4, PlayStation wanted to foster awareness and stir excitement throughout Turkey.

Solution:

@PlayStationTR created a campaign around the phrase “When I get my PS4,” using it as a hashtag: #PS4ElimeGeçince.  It used Promoted Tweets to extend the campaign’s reach to an engaged audience beyond its usual followers. Through Twitter’s interest and keyword targeting options, @PlayStationTR reached users interested in gaming, and who had engaged with gaming-related words on Twitter. It used gender and geo-targeting to focus its efforts specifically on males in Turkey. 

We created a website, PS4ElimeGecince.com (WhenIGetMyPS4.com) where fans could create their own memeş using the hashtag. This platform empowered fans to express their creativity as well as their excitement about the launch.  By connecting the site with their Twitter accounts, fans could then tweet the memes, sharing their enthusiasm for the new PS4 with their Twitter followers.

Role:

Client Side Project Management

Agency:

C-section - Youth Republic

Project Link:

http://www.ps4elimegecince.com/

Results:

Key Result #1

814% increase in brand mentions

Key Result #2

+15K new followers

Key Result #3

+61K hashtag mentions

[buzzberg]

DSC-QX series QXtagram project

Case:

Smartphones have changed the way we take and share photographs. Sony's new lens type camera DSC-QX10 takes this to the next level with a 10x zoom and detail never before possible from a smartphone. 

Since we introduced our innovative product we were looking for the best way to catch the attention of its target audience. So we have selected to used most popular photo sharing platform to spread the word.

Solution:

We set up an instagram competition which users can either join with authenticating their account through qxtagram.com or just putting #qxtagram hashtag will let you join the run.

Users can send as many photos they can since they are approved by our moderators. We will collect user photos for a month. Then open the photos to the public voting for 2 weeks. Then top 20 will be shortlisted by Sony Jury to win QX10 product.

Role:

Client Side Project Management

Agency:

After6 + Lemonat

Project Link:

http://www.qxtagram.com/

Results:

10,290 photos received

1,200 instagramers

%20 increase in product sales during the campaign period

[buzzberg]

Sony Projection Handycam Project

Case:

Lastest Handycam with projection feature on the market which was needed to reach out the families with young children.

Solution:

We've started Sony Handycam online campaign emphasizing on its projection feature. Project launched on March 29th 2012 on Turkey's most visited video sharing platform izlesene.com with a video called ‘Guess where we've been for vacation?’ at Sony İzlesene Channel. The contest is taking place at http://www.izlesene.com/kanal/sony page from Feb 29th to April 2nd. Users will be watching a creative vacation story of a family shot by Sony Projection Handycam. Within the story we hidden a clue to be found by users where the family heading on vacation. At the end of the video users can answer a question regarding to story to enter sweepstake for a chance to win a Sony Projector Handycam.

Role:

Client Side Project Management

Agency:

Wanda Digital

Results:

820.400 unique views

14,230 CRM data

[buzzberg]

Magnum  - Hazpesindeysen

Case:

For Magnum's new product ''Temptation'', we were asked to use famous Turkish actress Cansu Dere for the upcoming digital campaign. Magnum Temptation is new kind of superior ice cream that promises users pleasure beyond ordinary ice cream with its taste and packaging.

Solution:

We found Cansu Dere as an appropriate guide for user's online experience through the site. We put emphasis on ''Pleasure'' and ''Search for Pleasure'' and wanted to use the difficulties caused by the subjectivity of the concept (ie.music, style, movie genre) ''Pleasure'' to our advantage. This personal concierge lead users to best of all lives pleasures and where to find them. The rich content allows the users in finding different customized pleasures each time they visit the site.

Role:

Project Management

Agency:

C-Section

Project Link:

http://www.hazpesindeysen.com/

[buzzberg]

Coca Cola  - Rock'n Coke 2011

Case:

For the teaser period Coke asked us to encourage people to feel the experience for the upcoming music festival. An experience which people can be involved with their facebook accounts. Secondly, they wanted to announce the festival line-up in orderly fashion.

Solution:

We have decided to create a website which can be accessed with facebook accounts. Part of the festival experience was to set up their tents and stay for the duration of the festival. So we have created a site which users will be able to set up their tents. Our main goal was to reach 10K users to reveal the line-up.

Role:

Project Management

Agency:

C-Section

Project Link:

http://www.rockncoke.com/

[buzzberg]

Back to the Future Facebook Page

One of the greatest things Facebook offers its users is the capability in building and administrating their very own page, based purely on their own interests. Once ultimately becoming Admin of your page, you have the opportunity to share your interests with the rest of the global social network. My page is based on the massively popular late 1980’s Scifi/Action/Comedy Film Trilogy, Back to the Future. Back To The Future is simply a masterpiece of cinema. The main aim is providing the page’s members with anything and everything related to Back to the Future in upcoming news, backstage, events, parodies and references. This trilogy recently gained popularity in the year 2010, celebrating its 25th Anniversary, followed by the film being re-released in worldwide theaters, along with a special anniversary Blu Ray/DVD set released in late October of 2010. My co-Admin and I were extended a special invitation to the 25th Anniversary Blu Ray/DVD release which was held in New York. We also engaged with the cast at a Press Conference and asked a question we created with the help of the page’s many members (currently 671, 341). The moment that I met M.J.Fox directly connected with the first time I watched BTTF in VHS when Marty Mcfly pushed 88 miles in the Delorean Time Machine.

Along with this lifetime experience I became aware of the fact that even the smallest effort can emerge to overwhelming results in social media.

''If you put your mind to it, you can accomplish anything.''

- Marty Mcfly

Project Link:

https://www.facebook.com/bttfseries

[buzzberg]

Mavi Jeans  - "Guess Kıvanc’s Mavi" Facebook Campaign

Case:

After a successful launch, I was asked to maximize the effects of the ad campaign which will direct users to see the new Fall/Winter collection and increase the number of fans of the facebook page.

Solution:

I have decided to create a facebook application which will give a chance to users to win a 500$ gift card by guessing the combination of clothes which Kıvanç Tatlıtuğ will be wearing each week of the project. We have given users a single chance to guess the combination every day. If a user invited 10 of his/her's friends they are given an opportunity to guess one more time.

Results:

Facebok fans have increased by 200%. (44,000 - 122,000)

The page became the 3rd biggest brand fan page on TR Facebook (source:facebakers.com)

12,530 guess combination

6mins on application

25,324 friend invitations

Role:

Client side Project Management, Project Planning, Idea Development

Project Link:

http://apps.facebook.com/kivancinmavisi/

[buzzberg]

Mavi Jeans  - "Kıvanc's Backstage" Facebook Campaign

Case:

For the Fall&Winter season Mavi made a contract with famous Actor/Model Kıvanç Tatlıtuğ. I was asked to use his hype to form an online opportunity for Mavi.

Solution:

I decided to use our Facebook fan page to execute a campaign. We have asked users to send us pictures via e-mail that best reflects their own style. Then we uploaded pictures which were most suitable to our description. Styles who were "like'd'' the most had a chance to watch the 2010 Fall / Winter Ad film shooting of the new Kıvanç Tatlıtuğ's Mavi TVC.

Results:

In limited time of 7 days.

Facebook fans have increased by 100%. (22,300 - 44,000)

612 Subscribtions

12K Total "like"

Role:

Project Management, Project Planning, Idea Development

Project Link:

http://www.facebook.com/mavi?v=photos&ref=ts#!/album.php?aid=183264&id=72193804754

[buzzberg]

Mavi Jeans  - Istanbul’da bul iPhone application

89 People have combined 228 places of interest that they enjoyed and thus we have created a city guide with the most contrubutors to date. We have chosen to present Istanbul in this manner. This is because, for Mavi, Istanbul is the most special place in the world. Features:

· Detailed guide and information of 228 places from 89 people · Finding closest place to a user using Google Earth. · Whole İstanbul tee collection · Istanbul photos from Okan Bayülgen’s perspective · Locations of Mavi Shops throughout Istanbul

Role:

Client side Project Management, Project Planning

Project Link:

http://itunes.apple.com/tr/app/mavi-istanbulda-bul/

[buzzberg]

Mavi Jeans  - Mavi People Campaign

We created a short video for MTV and DreamTV(another music channel) to inspire more target audience.

[buzzberg]

Mavi Jeans  - Mavi People Campaign

Case:

As the İnteractive Communications Manager for Mavi my first project was to create a digital set-up which will become a base for brands in the summer Ad campaign (Here is Istanbul). The project was to be easily perceived by our target audience and reflect the brand essence with its design and format.

So we invited users to the Mavipeople platform where they can express their style of clothing by uploading 10-second videos. Users were given specific slogans regarding to the campaign. Every uploaded video passed from the moderation before publishing. Published videos opened the vote of the users. Owners of the highest voted video have won the grand prize of grabbing role on TV commercial of Mavi Jeans

Results:

412 video subscribtions

120K unique visits

8 min on site

Role:

Client side Project Management, Project Planning, Media Planning

Project Link: www.mavipeople.com

[buzzberg]

Doritos Turkey  - Hisselitatlar Campaign                                                      

Case:

We have freshened up TYTZ.com; the popular youth activity platform, with yet another hotshot campaign micro-site: ‘Doritos Hisseli Tatlar’! Frito Lay and Alice BBDO co-bred project features an imaginary character named Hayrettin; the brain-child of Hayrettin Karaoguz, who is better known to the Turkish Internet audience by his popular mock-video of a recent Turkish movie; ‘Issız Adam’. Hayrettin called the fans to create their own Doritos flavours and promised %1 share from its sales; given that it made its way through the finals. The micro-site almost became an ‘instant hit’ where thousands of visitors submitted their unique flavours. We send our best wishes to those who are willing to participate.

Facebook  TYTZ person. Facebook  TYTZ fan page Twitter Doritos TYTZ profile Friendfeed DoritosTYTZ profile Vimeo Doritos TYTZ profile

Results:

85K flavor suggestions

400K unique visits

6min on site

Role:

Project Management, Project Planning, Client Coordinations

Project Link: www.tytz.com/hisselitatlar

[buzzberg]

Ruffles - Secen Secene Facebook Campaign

Case:

In Summer 2009 Ruffles brand wanted us to create a campaign which will attract social-media users into the brand's active communication. The campaign has to cover all of the brand's urban, extreme, social stance and "most's"(slogan) in its set-up.

Solution:

We have created Turkey's first web application which uses ''Facebook Connect''. The project was simple. We have given facebook users a right to choose and to be chosen in 5 categories of "most's". For example: most scorer, most good looking, most extreme. Chosen profiles has created top list of among users in their categories. After a profile connected through facebook every action done by user will be posted on his/her wall.

Results:

- People who are familiar with "Compare People" application adapted very well.          - 1M facebook users were reached                                                                        - 400K played

Role:

Idea Development, Project Management, Project Planning, Client Coordination

Awards:

Best social media campaign - Digital Age (TR)

Project Link: www.secensecene.com

[buzzberg]

Greenpeace - Fake Candidate (Phase 2)  

Case:                                               

With the help of the fictional candidate Seyfi Solukal, we created an amazing awareness for “Güneş İçin Belediye Başkanları” campaign which began its final phase with the “Türkiye Soluk Alsın” cyber activity. Run by Wanda Digital and Grey Istanbul, the campaign’s aim was to get the voters’ support to prevent the building of 47 new coal power-stations and ask the real candidates to make a promise that they would be investigating in recycled energy whether they won the elections. The website which is based on a very flexible structure, was used to deliver every voter’s letter to the candidates to create public pressure on each of them. The project was set to shine as seven candidates accepted to sign the declaration in the early stages.

Role:

Project Management, Project Planning, Client Coordinations

[buzzberg]

Greenpeace - Fake Candidate                                                                      

Case:

Do you know a man called Seyfi Solukal? If not, let’s take a quick look at his profile. Mr. Solukal is a fictional character created by Wanda Digital to be publicised as an independent candidate for the mayor of Istanbul right before the elections. It became the launch of a Greenpeace project called “Türkiye Soluk Alsın (Let Turkey Breath)” in order to get the real candidates’ attention on the polution of Mediterranean Sea coasts. With so much effort on trying to give his personal website a very lame look, 7/24 managed interactive media use such as Facebook and thanks to the viral films and posters created by Grey Istanbul, Seyfi Solukal became one of Turkey’s most successful viral campaigns. He was the flash news in more than 200 blogs, he was discussed in social media often. He was even invited to some popular TV programmes such as 5N1K and gave interviews to newspapers.

 Results:

600K unique visitors

200 Blog mention

Viewed in 2 TV programme

800K$ media coverage

Awards:

WOMMY Awards: Experiential Award- Best word of mouth program as the result of great customer experience. • Gold: GreenPeace Seyfi Solukal - Fake Candidate (Wanda Digital & Grey Istanbul) Cannes Media Lions: Charities, Public Health & Safety, Public Awareness Messages SEYFI SOLUKAL - Shortlist - 2009 Golden Drum: Mixed media and interactive media SEYFI SOLUKAL - Shortlist - 2009

Crystal Apple(TR): Greenpeace - Seyfisolukal - best integrated campaign Greenpeace - Seyfisolukal - multiple channel campaigns Greenpeace - Seyfisolukal - viral campaign 2.

MediaCat Felis Awards(TR): Greenpeace - Seyfisolukal - best integrated campaign Greenpeace - Seyfisolukal - best target audience

Role:

Project Management, Project Planning, Client Coordinations, Idea Developement