#seek berlin

[hundertfarben]

sometimes your words just hypnotize me / @ berlin fashion week

[warfashion]

Sportswear International

[theatlasmagazine]

Our Favourite Brands at the SEEK Berlin Show

SEEK Berlin is a biannual contemporary fashion trade show, featuring the best and most exciting brands from the industry. With more than 280 brands showcased, the exhibition features modern menswear, new classics, streetwear, womenswear, designer collections and lifestyle products. 

Not only are they in the business of showing off new brands, but also re-introducing well known brands to new customers. They describe their aim as to "inspire and be inspired." which we think is pretty cool, seeing as that kind of what we're all about, here at Atlas. 

Here are our favourites:

Béton Ciré 

Halfway between a bonnet and a cap, this brand have bridged the gap between both unisex products and timeless ones. Made in France by actual hatmakers, you can't help but be sucked in by the charm of these sailor hats. Available in various colours, sizes and styles, these are definitely some accessories to keep an eye out for in future. 

Black Mountain Clothing Company

Now I'm a sucker for a brand which uses clever imagery to tell it's story. ith heavy use of gorgeous landscape photography for their marketing, Black Mountain Clothing Company are doing a great job of not only pulling people into their online world, but they're doing a great job at selling an aspirational lifestyle. Born from a passion to create modern clothing for people with a pioneering spirit inspired by past times, BMCC produce stunning menswear pieces, that any man would surely want to own. 

Converse

Ah, Converse. Could it get any more classic than that? A staple wardrobe piece for people of all ages since 1908, they're very recently announced their update to the Chuck Tailor. We're super excited to see where they take their brand, and how it will be receive by their die hard fans! 

Enter

"Enter" create their clothes with the idea in mind that the more you use an Enter product, the more unique it becomes. We love that ethos, and it definitely makes sense. Fashion and accessories are so very throw away these days, and creating things which will stand the test of time, as well as remain classic and chic are the epitome of what a brand should be. 

Happy Socks

Their name says it all, doesn't it? Happy Socks was founded in 2008 when two friends, Mikael Söderlingh and Viktor Tell, had a burning desire to spread happiness by turning an everyday essential into a colourful design piece. Accompanied by quality, brilliant craftsmanship and creativity, Happy Socks are now sold in over 70 countries and have collaborated with brands like Keds, Minecraft and Adidas. 

Lazy Oaf

Lazy Oaf is a London based brand designing clothes for both men and women. Founded by Gemma Shiel in 2001, she has now taken the brand global, stocked in over 250 stores woldwide. We love their colourful, crazy, carefree clothes! 

To learn more about SEEK Berlin, head to their site.