Strategy Stream
Due to curiosity and my general interest in fashion, I decided to base my research on Acne Studios, which is a Swedish clothing brand. I chose Acne Studios because although I was familiar with the brand, I had limited knowledge about it and wanted to learn about the business.
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Reflection:
This brief quite different from other brief’s we’ve received, as it was based more on researching rather than creating, but I still enjoyed it. It was interesting to see the functional/business side of design, as this kind of information proves valuable when designing for a particular audience, as you become more informed about your audience and how you can adapt to their needs (as audience will change frequently). I like how there was still a design element to it, and I really enjoyed creating the document and presenting it in the style of Acne Studios.