Sep 1, 2013
Semiotic systems depend on assemblages, and it is the assemblages that determine that a given people, period, or language, and even a given style, fashion, pathology, or miniscule event in a limited situation, can assure the predominance of one semiotic or another. We are trying to make maps of regimes of signs: we can turn them around or retain selected coordinates or dimensions, and depending on the case we will be dealing with a social formation, a pathological delusion, a historical event, etc.
Deleuze and Guattari, A Thousand Plateaus, “On Several Regimes of Signs,” 119