Effective tips for Augmented Reality as a Media Trend
Augmented Reality (AR) can be quite addictive! Need proof? Remember Pokémon Go? The game not only had kids addicted, but even adults also couldn’t get enough of the Pokémon appearing on the mobile screen while they took walks. The game was a smash hit and is still popular today. This is the power of AR, and this ability is tapped and transitioned into a trend for other forms of media as well. Just ask any creators doing corporate video production in Pune, India and you’ll know the potential of Augmented Reality.
What is Augmented Reality?
Digitally enhanced, a computer-generated perception that interplays with reality through a digital screen is augmented reality. Though some like to compare it with Virtual Reality (VR), the truth is that it's different because it does not encompass the surrounding environments. It is limited to the digital screen and encompasses and integrates only what your screen captures. But this is an advantage as it develops along with other technologies. AR is also not too immersive and is much easier to make develop.
Augmented Reality in India
India is already a gaming and digital media hub, so unsurprisingly, the AR and VR industries are set to boom here in the coming years. These industries together are predicted to be worth $571.42 billion and will have applications in industries like media, social media, gaming, events, entertainment, education, healthcare, real estate, and retail.
Media Applications
Currently, AR is taking the media industry by storm, and corporate video marketing companies in Pune, India are ushering in the use of AR to enhance media experiences. Here’s how they are doing it:
Create Unique Content
Imagine if you were able to create a corporate video for IT company in Pune, India but rather than the usual format, you make use of AR to create a multifaceted, interactive, and user-friendly video that is high on viewer experience. This is happening right now and all content strategies are aligning with AR for videos, posts, presentations, and other visual representations mediums. AR is allowing users to create unique content that truly represents a brand.
Enhanced Online Shopping Experience
Many online retails brands are now allowing users to upload pictures and 3D-generated images of themselves to try on clothes, spectacle lenses, hairstyles, and makeups. Yes, users can actually see how they will look with a product and this is expected to boost sales through an enhanced shopping experience.
Informative Posts
On social media, AR will allow businesses to create educational and interactive posts that provide the right information about a product or service, and the brand. Once someone gets all the important information, they develop trust towards that business, making them inclined to become a loyal customer. This strategy is being used by all corporate video makers in Pune.
Augmented reality is here to stay and will play an important role in all forms of visual media.
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