eRecycle Program for iPhones
eRecycle Program for iPhones
The eRecycle Program for iPhones was a program created and powered by Servify. It was the first of its kind completely tech enabled program which aimed at collecting all EOL iPhones for safe recycling as per Apple norms. To encourage more people to eRecycle their iPhones, the program offered users special green rewards which they users could opt.
During the launch, the Green Rewards included Airpods, iTunes Gift Voucer and other gift vouchers from brands like Myntra, Flipkart etc. These rewards were shuffled through the program to offer other attractive reasons, apart from helping create a green environment, to the users.
Through the program, interested users could visit the website (for those no longer using an iPhone) or the eRecycle iOS app where they could:
2) Select the model of the iPhone they wished to recycle
3) Choose a Green Reward*
4) Select their location and date+time of preference
https://blog.servify.tech/posts/transforming-device-lovers-into-green-warriors/
We launched this program in 2017 using primarily PR, BTL and Digital Marketing. The campaign objective was to create a buzz and drive more iPhone owners to recycle their EOL iPhones.
We used a mix of organic and paid media to generate buzz. The media mix included:
1) Social Media content
2) Facebook ads
3) Influencer Marketing
4) Twitter contests
5) PR
6) BTL communication
As the Marketing Communications Manager I was required to handle the planning, agency and vendor co-ordination, budget tracking and communication pieces.
Through this program, approx 50,000 consumers were engaged and educated about safe eRecycling and ~3% users further registered for the program
Promotional Brochures for Apple Authorised Service Centers
