Webtrends Gets Creative With #didyouseethat Hashtag & Shiny Shoes Campaign
Who says B2C brands have all the fun?! We are constantly seeing creative and fun social media campaigns and promotions from consumer brands, but it's not everyday that you see it from a B2B company. Webtrends, a digital marketing and intelligence company, knocked it out of the ballpark with its #didyouseethat Hashtag & Shiny Shoes Campaign during SES New York (SESNY).
The campaign was attention-grabbing, creative and fun. It entailed four colorful and shiny sneakers and the hashtag #didyouseethat. SESNY attendees had to find the shoes, tweet a picture of the shoes with the #didyouseethat hashtag and they were entered into a sweepstakes to win a grand prize, which was "a chance to design your own sneakers; a $500 airline gift card; and a free Platinum Pass to an upcoming SES show."
The beauty of the campaign is that Webtrends did not push any marketing messages or corporate pitches and instead focused on the user's experience. The campaign was wildly successful.
To read more about it and a case study with ROI results, read ClickZ: How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
