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Vernon Freeman Sports Reporter Reel [email protected] www.vernonfreemanjr.tumblr.com
Update: Campaign Raises $30K For Richmond Youth
Shaka and Maya Smart’s fundraising campaign for FRIENDS Association for Children raised $30,000 in thirty days. The couple plans to continue building awareness for the 142-year-old organization in December through a BonfireFunds.com site selling t-shirts featuring the FRIENDS logo.
“While Shaka and I both personally support FRIENDS, we wanted Richmond to get on board to build a strong base of support for the local organization,” Maya Smart said. “We’re thrilled to put more than 1,000 FRIENDS shirts into circulation this month. Whenever supporters don the shirt around town, they are helping to raise FRIENDS’ visibility and bolster its sustainability.”
Sales of both a FRIENDS RVA t-shirt and a special edition tee featuring Shaka Smart will be available through December at BonfireFunds.com/friendsrva. All of the proceeds from both shirts, $10 and $20 respectively, will benefit FRIENDS.
While t-shirts and select fundraiser prizes are still available online, November 30 marked the conclusion of the campaign’s main fundraising competition. In one month, more than 1,400 t-shirts were sold to 816 supporters by 25 teams and 101 individual fundraisers. Individuals competed for prizes including dinner with Shaka, original artwork from Ed Trask, and an LED flat-screen TV.
A public safety team including the VCU Police Department and first responders from across the state took the top prize and will receive an hour with Coach Smart. VCU Police Chief John Venuti was also the campaign’s top individual fundraiser. VCU’s spirit band The Peppas took the second place spot.
To date, the campaign has raised more than $21,000 directly through the Bonfire platform with additional funds coming from offline donors. This campaign marks one of the largest on Bonfire to date.
“We hope Richmonders will consider supporting FRIENDS in their end-of-year giving,” Maya Smart added. “We still have time left to build awareness for this organization that’s helped so many kids throughout its history.”
Look who came into @jumpologyrva today! #shakasmart #letsgovcu #vcu #gorams #ramnation #jumpology
