Shareable Graphics
Shareable graphics are great to try to get your point across on a specific issue, rally support and drive traffic to your social media page or website. This was a graphic I created for Congressman Beto O'Rourke when I was working as his communications assistant. He is a active supporter of immigration reform and we knew that our constituents cared deeply about this issue, being that our district is on the U.S.-Mexico Border. By creating this graphic and putting it out on Facebook as a promoted post, we were able to get lots of our constituents to see it, share it and draw traffic to our Facebook page. The value of this, of course, was once we got them to our page, we could get them to like our page, and then we could keep in constant contact with them.