Jun 19, 2013
#goldlion #canneslions #bnf #sharingcan #coke #ogilvyparis #france (à Cannes Lions International Festival of Creativity)
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#goldlion #canneslions #bnf #sharingcan #coke #ogilvyparis #france (à Cannes Lions International Festival of Creativity)
Sharing Hapiness: Coca Cola criando relacionamento com a marca
Com marketing e produtos inovadores a Coca Cola continua como a marca mais valiosa e reconhecida do mundo. Estima-se que o 80% da população mundial reconhece a marca.
O slogan da nova campanha é "Share Happiness" e apresenta uma Coca Cola clássica de 300ml que pode ser divida entre duas pessoas com um sistema "Twist, Turn and Share".
Coca-Cola Sharing Can
"For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself."
Client: Coca-Cola Office: O&M France and O&M Singapore
^For more on the campaign, click image above
http://www.youtube.com/watch?v=72fRuE8vmo0