ASTEROID B612 @javoblog - Tumblr Blog

Sunday Tank (at Chicago West Loop)

Tu boca viene a mí, solo tu boca. Viene volando, libélula de sangre, llamarada que enciende ésta mi noche de ceniza. Toda la sal del mar habita en ella, todo el rumor del mar, toda la espuma. Boca para los besos dibujada, donde duerme tu lengua tentadora. Todo el vino del mundo está en tu boca, todo el pecado y la inocencia toda. Boca que calla y cuando dice, oculta. Capaz de toda la verdad tu boca, de toda la verdad y la mentira. Ríe tu boca y se despierta el día. (Relámpagos de nieve hay en tu risa). Como un tropel de potros me atropellan los besos de tu boca deliciosa; tu boca, mariposa equivocada, tu boca ajena que se desdibuja en mi noche de círculo y ceniza.

Piedad Bonnett

We need more soul, more instinct, more humanity. More human truths, less advertising truths. More innovative solutions instead of good versions of expected solutions. More taking all the information we have, all the data and feedback and activity, and using it as another tool of creativity, instead of a tool of paralysis.

John Patroulis, chief creative officer, BBH NY

#advertising #creativity

Revolviendo recuerdos

#music #spotify

Love is like a fart. If you have to force it, It's probably shit.

Anonymus

#love #poetry

Good morning Facebook!

#music #spotify

#music #electronica #op1 #microkorg

What happened to Brazil last night.

#worldcup #memo ochoa #allstate #brazil #mexico

Cut the bullshit and refocus on creativity.

#advertising #bullshit #creativity #tech

Klinsmann tsk tsk tsk

#worldcup #team usa #landon donovan

“Writing should come from the gut, hurting and scarring. You can tell when it does. It doesn’t sit still on the page. It waits crouched, tight, set to pounce, its verbs active, raw-sounding and hard-edged, stripped of adverbs, its sentences pulsing with rhythm, short here, long there, detailed in some spots, broad in others, whole lines clotting and clumping into paragraphs, flushing with purpose, the boil of alphabets ready to burst with a single thought, a single idea, an idea fit to leave its writer drained and its readers."

Jagdish Ramakrishnan

#advertising #copywriting

Any suggestions for this playlist?

#music #spotify

Retro video game animation

#video games #animation #Retro

In Sydney for the Global Marketer Conference, David Droga had a bit of a shock when he stepped off the plane he boarded in New York. Upon arriving in Sydney, he said, “When I got on the plane in New York we had a big agency in Sydney and when I landed we had a slightly smaller agency. It’s alright -- we can talk about it...don’t feel awkward, that’s what happens in our industry right? It’s the nature of advertising." In the time it took him to fly from New York to Sydney, the Sydney office had lost the Woolworth's account. Making light of the loss, Droga said the client was too big for the agency and added, “I don’t want Droga5 to be the biggest agency, I want it to be the best.” Spoken like a true advertising optimist.

David Droga

#advertising #Droga5

Bill Bernbach resignation letter to Grey.

Our agency is getting big. That's something to be happy about. But it's something to worry about, too, and I don't mind telling you I'm damned worried. I'm worried that we're going to fall into the trap of bigness, that we're going to worship techniques instead of substance, that we're going to follow history instead of making it, that we're going to be drowned by superficialities instead of buoyed up by solid fundamentals. I'm worried lest hardening of the creative arteries begin to set in. There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this sort or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. It's that creative spark that I'm so jealous of for our agency and that I am so desperately fearful of losing. I don't want academicians. I don't want scientists. I don't want people who do the right things. I want people who do inspiring things. In the past year I must have interviewed about 80 people - writers and artists. Many of them were from the so-called giants of the agency field. It was appalling to see how few of these people were genuinely creative. Sure, they had advertising know-how. Yes, they were up on advertising technique. But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God. All this is not to say that technique is unimportant. Superior technical skill will make a good ad better. But the danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability. The danger lies in the temptation to buy routinized men who have a formula for advertising. The danger lies In the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all the others. If we are to advance we must emerge as a distinctive personality. We must develop our own philosophy and not have the advertising philosophy of others imposed on us. Let us blaze new trails. Let us prove to the world that good taste, good art, and good writing can be good selling. Respectfully, Bill Bernbach.

#advertisisng #bill bernbach #integrity

Enrique Márquez is a friend end ex co-worker. I had the pleasure and privilege to work with him at Leo Burnett. He's one of the most talented planners I've ever known. Not to mention he's a kind human being with one of the loudest laugh on the planet. Recently he was diagnosed with ALS (Lou Gehrig's disease). Please help Enrique Marquez's family and friends to raise money to help with his battle against ALS. Show your support!

#lougherigsdisease #advertisning #leoburnett

Every color has a story.

#advertising #apple #iphone

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