Erdem
The Erdem shop front situated on the corner of Audley St. and South St. in Mayfair with its beautifully ornate windows fits perfectly within its posh postcode. The façade of the building is composed of snow white architectural carvings and beautifully simple awnings. When you walk inside you are greeted with a friendly retail staff and a very well organized accessory display. Erdem retails not only womenswear clothing but also, shoes, and accessories. This house is a high end luxury fashion house whose clothing can range in price from 1,000- 5,000 pounds, mostly in outerwear. The company sells footwear ranging from 200-700 pounds, and accessories such as sunglasses for 200- 400 pounds. Their newest collection Spring Summer 2017 perfectly embodies the motif of the British fashion world and the values that traditional houses standby. The store’s layout is open spaced and made of luxurious materials such as marble, granite, silver plated and iron racks all hugged together in sky blue walls with white cloud like trim. A beautiful curved marble staircase leads hoppers down stairs to the second showroom and to the personal shopping team and to die for emerald green couch. Erdem attracts the traditional British fashion forward women who are looking for simplistic and still on trend clothing that is well made and artfully tailored. Each collection is a specialized array of womenswear that sits happily within an exclusive seasoned line of clothing. Erdem says true to their brand and the type of shopper they are targeting and gains customers for life.
