#shopper analytics

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Shopper Analytics & Footfall Counting System | Trakomatic

Trakomatic offers advanced shopper analytics, heatmap analytics, footfall counting systems and demographic measurement tools to improve shopper conversion rates and retail performance.

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Alex Rampell of TechCrunch describes the revolution happening in the payments space as a result of Square, PayPal and others decreasing merchant fees.  The new revenue opportunity for payment companies is monetizing consumer shopping data.

I agree that leveraging data for richer shopper analytics and closing the loop from product discovery to purchase is a huge.  However, the biggest challenge will not be building these systems, it will be executing in a way that benefits consumers, not just retailers.

Facebook is in the midst of a class action lawsuit after using Facebookers' pictures in ads for brands they "liked."  On paper, leveraging a customer's stated preference for the purpose of marketing to his/her network of friends sounds perfect.  But Facebookers were creeped-out and felt Facebook abused its relationship and access.  Marketing tennis lessons to someone who just bought a tennis racquet sounds great, but can be a major fail if the execution is a complete consumer turn-off.

Poor execution will damage brand image, casting shadows of mistrust and creepiness on retailers that abuse their relationship with their customers.