#shortaguy

[tinogonzalez]

(vía https://www.youtube.com/watch?v=uw08j-yOfcE)

[wcommspr]

Ever felt that overwhelming reluctance to just say ‘yes’ when asked to pull on your sports gear and get involved at the drop of a hat? Well you’re not the only one. It’s a feeling we all know far too well! But Nike’s new ‘Short A Guy’ advert, tells us to do exactly the opposite. Released this July, it’s already making waves on the web, with a star studded cast and a compelling storyline that encourages the viewer to take charge and simply say ‘YES!” when offered the opportunity to get active. 

In the ad, viewers follow a young boy, seemingly gifted with athletic talent, who gets invited to play in pick-up games, with a whole host of his sporting heroes. It’s a great way of promoting a healthy lifestyle to kids but also subtly provides a nod to Nike’s over-arching theme of Just Do It. More importantly it works to highlight the brand’s extensive offering of performance optimising equipment and clothing, across multiple sports.

[lacrosse]

Did you see @lyle4thompson & @miles2thompson star in the new @Nike commercial? Way to guys! http://bit.ly/1I6MaTj

Miles and Lyle Thompson Star in Nike "Short A Guy" Spot

Miles and Lyle Thompson appear in their first Nike video ad, "Short A Guy" with multiple other Nike athletes.

[pichan23]

Great ad by Nike-Short a guy