#simple sells

[simplesells]

Less is always more. Fantastic old Lego ad by Blattner Brunner. It literally answers the question, "How do you visually convey what the imagination can do, what it can see?"

[simplesells]

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

[simplesells]

I only lost one pound...

Selling an idea? Selling a diet?

Selling yourself on continuing your exercise program?

Keep it simple. Often creating a visual can do the trick, especially when it's a simple visual that immediately conveys your message.

Remember, when selling, simple sells.

Art Jonak