Career plan - reflect Skill Audit
My ambition of my future job is to become a Creative Director or Account Director working in Advertising companies. (4A companies in China)
Research - Creative Director:
manage the creative department at an ad agency, including designers, graphic artists, photographers and copywriters. They are responsible for all the creative work that goes into ad campaigns and other advertising services. The position is not an entry level one and requires years of training and experience. Since many creative directors are selected based on their creative skills rather than management experience, developing managerial abilities will make your job as a creative director much more rewarding.
resource from: http://www.wikihow.com/Work-as-a-Creative-Director-for-an-Ad-Agency
Research - Advertising Account Executive
An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.
Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.
resource from: http://advertising.about.com/od/profiles/p/acctexecutive.htm