Mar 31, 2014
Ica "skip me" - Youtube Trueview In-stream skippable ad
A funny skit made by Ica, where they tell you (the viewer) to do what you really want to do. Reverse psycology + fun concept = fans! A wounderful case on how you can work with the Trueview format on Youtube.
To get the full experience of where you land when clicking on the annotation, watch the video on Youtube. You do it by clicking on the Youtube logo down in the right-hand corner.