Was Will Smith channelling James Charles?
Starting around 2016 scandal content ruled on YouTube. To get noticed on the video-sharing platform you had to be outrageous. The more outrageous, the more views. The more views, the more YouTube would pay you via your Adsense cut. Think Logan Paul filming in Japan’s suicide forest or his brother Jake falling out with Disney and then Team 10 or the many James Charles fake feuds.
Scandal content and fake feuds ruled until around 2020 when everyone, everywhere got cancelled. Think James Charles, Jeffree Star, Shane Dawson or David Dobrik.
What if Will Smith is actually dusting off an old YouTuber playbook and repurposing it for the 'gram? The Fresh Prince actor gained 5m Instagram followers straight after Slap-gate.
Check out the graph below: