#smallsforall

[heywlws]

"Smalls for All" is a charity helping women and children in Africa meet their most basic needs by providing them with underwear. Having underwear...

[heywlws]

[ebonix]

#SmallsForAll allowd you to send your old #bras to an #African village instead of ending up in the landfill.

[clerdy]

Charity starts at home! #charity #smallsforall

[vivienofholloway]

Ladies keep asking, yes we are still collecting @vivienofholloway #discoumt #smallsforall #smallsforallcampaign @smallsforall_wggs (at Vivien of Holloway)

[felicity-hall-blog]

Light bulb moment

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I was at the gym this morning, and reflecting on my work check as you do. When it occurred to me that I really shouldn't be creating a donations box. Especially if I want to aim my campaign at my target market (which i do) I really can't see teenage girls bringing in their old bras to out into a box in an exhibition at uni. At the risk of being judged or grossed out. So why not give them a tool. Like it says in the brief. To donate in their own time. I could create pretty envelopes that are already addressed and stamped so all they have to do is fill it and take it to the post office. Simple!