Smart Circle University: Face-to-Face Marketing 101
Published on Everything-PR.com
Welcome to Smart Circle University.
Today’s focus is on face-to-face marketing, the most important piece of the success puzzle for this team of marketing and sales experts. At Smart Circle University, you will learn quickly that face-to-face sales and marketing initiatives sit at the epicenter of every campaign rolled by the marketing brokerage. In today’s University 101, we will focus on answering the following questions to give you a comprehensive understanding of face-to-face marketing hopefully and how/why Smart Circle uses this specific marketing technique to propel its clients to success:
Smart Circle gathers repeated client successes by creating and implementing customized in-person sales campaigns uniquely fashioned for each client. The key ingredient in the success of these campaigns is the company’s innovative use of direct sales and marketing strategies or what you might call face-to-face marketing.
Who is Smart Circle?
Smart Circle International (SCI) is a leading broker of outsourced sales. In addition to Fortune 500 companies, nationally recognized brands, and regional and local businesses, we provide successful sales and marketing solutions to an eclectic and diverse clientele scattered among most business sectors. Smart Circle harnesses the power of a nationwide independent sale network composed of independently owned and operated sales companies and their respective sales representatives. Smart Circle designs customized face-to-face sales and marketing campaigns across multiple channels nationwide.
What is face-to-face marketing?
Direct marketing to potential customers through in-person communication is known as Face-to-Face Marketing (F2F). It facilitates meaningful brand-positive interactions through client meetings, sales events, product demonstrations, in-store visits, and events.
Face-to-Face Marketing might also be referred to as:
Direct Marketing
In-person Marketing
Pop-up Marketing
A conversation with a customer to pitch your business and its product/service offering (informal)
A conversation with a potential consumer at an event, trade show, or convention (formal)
A product or service demo in a relevant retail setting
Door-to-door canvassing (residential)
Business-to-business canvassing
Smart Circle International views face-to-face marketing as the art of building relationships in person. Today, many brands focus on digital marketing offering to find clients on the web, in their email, or on social media, in television commercials, and even radio. As digital marketing channels become more crowded, what happens when people automatically click delete before reading their emails or turn down those radio jingles?
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