Why tablet device is losing speed?
Tablet sales highly increased in 2013 but it is losing speed in 2014. According to IDC Japan research, tablet sales are increasing by 3.9% on the same period last year. Why tablet market remains restrained? At first, the tablet device's market is getting saturated. Many types of devices are available: iPad, Android tablet, Amazon tablet and Windows tablet. These companies offers range of devices, including reasonable priced tablets. People who want to buy a tablet device have already bought one. Secondly, the latest devices are not much different from last year’s products. So the replacement demand is decreased.
Thirdly, some people choose “Phablet” devices. Phablet is Smartphone + Tablet. They are over 5 inch display devices. In 2013, many people bought 7inch tablet devices because the poplar smartphone’s display size was 3 or 4 inches so people wanted more larger display devices. However many companies released Phablet devices in 2014. Most people don’t want to bring 2 devices, smartphone and tablet, so they have bought Phablet devices. Additionally Apple may release 5 inch iPhone this year.
However Windows tablet sales is increasing because of business demand. Windows tablet has Windows OS so people can use Microsoft Office in it. And Windows tablet's keyboard is removable. Uses can use as PC and tablet. And companies have cloud computing system so they don't need much memories for devices. That's why companies don't need to buy 2 devices tablet and PC. I think Phablet and Windows tablet will lead the mobile device market.