Here’s to the end of a great superbike season. Roll on the next one!
This year’s adventure supporting the World Superbike Championship has reached the end of the season with the final race in Qatar this week.
And it’s been quite a ride! Smartsign’s sponsorship has allowed us to mix pleasure with business. We’ve helped enhance the experience for VIP attendees with digital signage that has kept guests informed and entertained, and in the process invited some of our own customers and top reseller partners to share the excitement.
Working with Yamaha’s Crescent marketing agency the &Alchemy Digital team conceived and set up 55” Samsung Tizen screens to showcase Yamaha products. The screens were perfect, both for the Yamaha’s display area and to present Yamaha’s latest commercials for their motorbikes, scooters, boats and engines in a contemporary way.
For many of us, as well as our guests, it’s been a glamorous initiation into the thrilling world of top-flight 150 mph international superbike racing. We’ve enjoyed VIP trackside entertainment in Australia, Portugal, Spain, Netherlands and UK, whist providing some technical support and installing some digital signage along the way.
We look forward to further involvement next year, and hope we can take along even more of our special partners and customers. For those who are interested, just let us know.