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Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

Because teddy bears still remain an iconic Christmas gift, SM Malls in SM City San Pablo, CM City Calamba , SM City Santa Rosa and SM Center San Pedro, invite shoppers to play Santa and send love to the less fortunate kids with their SM Bears of Joy campaign.

This year, SM is excited to introduce the 2023 BPOP Bears of Joy, inspired by the vibrant worlds of KPop and PPop. These adorable plushies come in four unique designs, collectively known as the BPop Squad 2023, featuring characters like Eya (the rapper), Bin (the dancer), Rina (the leader), and Ace (the vocalist).

What sets this campaign apart is the unwavering commitment to giving back. With each Bears of Joy purchase, shoppers not only gain an adorable companion but also play a pivotal role in making children’s Christmas special. Shoppers can buy a pair of toy bears, where one goes to the customer and the other is left for donation. All collected toy bears will be donated to SM’s chosen beneficiaries. These beneficiaries range from orphanages, child community centers, or related non-government organization.

Get ready to spread joy on November 15, 2023, as the Bears of Joy become available at designated booths at SM Malls in Laguna.

This heartwarming initiative is a collaborative effort between SM Cares, Toy Kingdom, and SM Supermalls, reflecting the true essence of the Christmas season.

Make this holiday season extra special by sharing the gift of warmth and joy with children in need through SM Bears of Joy!

#everythingishere #smbearsofjoy

500 kids from Santa Rosa to received SM Cares Bears of Joy from Mayor Arlene Arcillas

Having witnessed the different situations many families are facing in the city of Santa Rosa, Mayor Arlene Arcillas made it her longtime advocacy to help improve the lives of the people under her care. She has been supporting SM Bears of Joy from the very start. Mayor Arcillas took the lead in sharing happiness by purchasing 500 SM Bears of Joy from SM City Santa Rosa. This worthwhile campaign enjoins the community to share the simple joy of gift giving to children. For these toys are reaching far and wide- from urban poor to far-flung areas- were hugs and genuine care knows no end.

“This year’s collection is all about family. Nothing is as joyful as spending the holidays with those that we love, and we want to help extend this feeling to children who are in need this season through a simple yet very meaningful gesture that our mall-goers can make while doing their holiday shopping,” said SM Cares Senior Vice President for Marketing Jonjon San Agustin.

To those who still want to participate, simply purchase a pair of these specially designed bear plushies, one for your keeping and the other to be donated to children in various communities across the country. The plushies are available in select SM Malls nationwide, and through the online stores of Toy Kingdom and The SM Store until December 25, 2022.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that focus on communities and the environment. In addition to its programs on women and breastfeeding mothers, SM Cares’ advocacies include programs on the environment, PWDs and senior citizens, and children and youth.

#smbearsofjoy #smcares