Jan 12, 2012
RT @robpetersen Interesting - 12 digital & social media case studies that prove custserv ROI http://t.co/sbnG6KLg custserv smROI smm
seen from United States
seen from Finland
seen from South Africa
seen from United Kingdom
seen from United States
seen from United States
seen from Italy
seen from Netherlands
seen from United Kingdom
seen from China
seen from United Kingdom
seen from Poland
seen from T1
seen from China
seen from United Arab Emirates
seen from China
seen from Malaysia
seen from Australia
seen from Maldives
seen from China
RT @robpetersen Interesting - 12 digital & social media case studies that prove custserv ROI http://t.co/sbnG6KLg custserv smROI smm
Did you catch the line about Social Media ROI? :)
Getting back to real R.O.I. Part 2 Introduction to Frequency: Frequency of interactions = Frequency of transactions. (More of one usually leads to more of the other.)
>> Read the full post at The BrandBuilder blog
How to NOT calculate Social Media ROI First of all, let me let you in on some truth about the “how” of R.O.I. measurement that will probably disappoint you: As far as I can tell, there really is no way to calculate Social Media R.O.I. through an equation or a cost-accounting type table like this one.
>> Read Olivier's full analysis of this ROI calculator at The BrandBuilder blog