#smwknd

[krochmal]

After a full day of #SMWKND I'm just a few blocks away leading a creative writing write-in for @gothamwriters.Join me by writing on this prompt: 'short skirt' (at 555 8th Avenue)

[keithwj]

Here.Now #smwknd (at CUNY Graduate School of Journalism)

[sreetips]

‪💝 Worst anniversary gift ever? @everett.chen bought his wife, @trickytaipei, a ticket to my Taipei social media workshop as a gift for their second anniversary! They spent four hours of their special day in my session The News Lens 關鍵評論網 香港. I was grateful but horrified.💍‬ • Looking forward to seeing many of you at Social Media Weekend 2018 #smwknd - this Thursday night to Sunday morning in NYC (includes job fair). If you (or someone you know) absolutely can’t afford the ~$250 ticket and believe attending will help you with training/career prospects, write to me confidentially and I can provide a comp pass (first come, first served). [email protected] is fastest. (at Taipei, Taiwan)

[sreetips]

At Social Media Weekend, @alivelshi, who's thinking about Ali Velshi 2.0 and the journalism of the future, is already very animated. #smwknd • made with @giphycam @giphy (at CUNY Graduate School of Journalism)

[jeremycaplan]

Stellar Social Media Weekend @cunyjschool #hypethetype #legend #smwknd Thanks, @sreenet (at Tow-Knight Center for Entrepreneurial Journalism)

[krochmal]

Teaser for my #smwknd workshop on mobile live streaming #cunyJschool

[doughaddix]

3 tips from Social Media Weekend

  Still absorbing a ton of useful material from a whirlwind Social Media Weekend (#smwknd) at Columbia University.

Here are my Top 3 tips from the workshop:

LINKEDIN: Go to the advanced search, enter key words for your profession/industry and your location. See where you show up. If you aren’t on the first 3 pages, recruiters and others will never find you. Explore the profiles of people in your industry who place in those first few pages to see what they’re doing to get noticed (key words in their “headline,” skills, etc.) Then, revise your profile. – From Ronald Thomas [@Ronald_Thomas]. Plus, make sure your profile is 100 percent updated, according to LinkedIn. Otherwise, LinkedIn will not serve you up as often in search results – From Sree Sreenivisan [@sree]

BLOGS: Don’t worry about the services and mechanics (Tumblr vs. Posterous vs. WordPress). Instead, step back and ask, “Why am I blogging?” Put that short mission statement on a sticky note and attach to your computer. That’ll keep you focused. Figure out your target audience and find them online. Engage with them in their spaces. – From Liz Gumbinner [@mom101]

FACEBOOK: Journalists are seeing significant traffic spikes to their work by using Subscribe. Once you activate that, you can use Facebook settings to limit the types of people who can send you friend requests. For instance, you can set it to “Friends of Friends.” That way, you won’t get thousands of friend requests. When people who aren’t Friends of Friends search for you, they will get the option to Subscribe. This eliminates the problem of the mayor sending the City Hall beat reporter a friend request. – From Vadim Lavrusik [@lavrusik]

[secklerism]

Sree Sreenivasan and Mark S. Luckie amid #smwknd hashtag, print media.

REVISITING SOCIAL MEDIA WEEKEND (#smwknd) 2013

By Valerie Seckler

Two weeks after a deluge of Tweets and Facebook posts during Social Media Weekend 2013 at Columbia University Journalism School, staying power shines in some nuggets from the event.

Sree Sreenivasan (@sree), chief digital officer, Columbia University Real time versus right time: There is value in “collecting” photos and stories, Sreenivasan notes. Timing counts when posting in socia media, even as real-time feeds are the networks' lifeblood. Secklerism comments: It is easy getting caught up in a frenzy of real-time Tweeting. Rapid-fire posting doesn’t necessarily engage followers. At times, it can lose some. Live Tweeting or Facebook posting events is one notable exception. The power of the Twitter hashtag, revisited: The #smwknd hashtag for Social Media Weekend, founded and led by Sreenivasan, trended nationwide in the U.S., for the first time ever, February 16 and February 17, 2013. #smwknd trended in New York City on February 15. @sree Tweeted the news.

Mark S. Luckie (@marksluckie), manager of journalism & news, Twitter

Humanity: “The best advice I can give about Tweeting is to be human.” Tweets phrased like headlines that are absent an individual voice don’t grab people’s attention like Tweets with personality, Luckie observes.

Secklerism comments: This Tweeter, @vaseckler, seldom follows headline-style Tweeters.

A missing link: Tweeting 20 percent fewer url links can double a Tweeter’s mentions at Twitter and boost a Tweeter’s followers by 17 percent, according to Luckie’s math. Secklerism comments: Plenty of engagement sprang from live Tweeting without links at Social Media Weekend 2013. It peaked for @vaseckler with six retweets, mentions and a favorite of Luckie’s advice on showing some humanity. Of course, the nature of live Tweeting tilts towards posting without url links. Relevance: “It’s the shortest distance to your interests,” Luckie says, offering perspective on Twitter’s reach and focus.

Jeremy Caplan holds forth on becoming a Gmail ninja.

Jeremy Caplan (@jeremycaplan), Director of Education for the Tow-Knight Center for Entrepreneurial Journalism at City University of New York’s Graduate School of Journalism Stem the email tide: Set limits. Keep email newsletter subscriptions to four favorites, for instance. Devote dayparts to reading and responding to email, instead of jumping to each ping. Secklerism comments: LinkedIn Today, Muck Rack, Media Bistro, newsle, The New Yorker Daily Newsletter, NBA Daily, and Social Trends Biweekly arrive via email, forming part of this writer’s media diet. That puts receipts at about twice Caplan’s recommended daily amount. However, social media email subscriptions meet the RDA. The early bird’s at it again: Email messages sent at 6 a.m. are three times more likely to be opened and to receive clicks on links, than are email messages sent at 4 p.m. Secklerism comments: More people than one might expect are up and reading email before 8 a.m., early trials of Caplan’s principle have demonstrated. Streamlining Gmail search: Skimming file folders in the physical world of file cabinets is tried and true, but it can be skipped altogether in Gmail. Use Gmail search instead, Caplan advises. It’s 3.4 times faster using Gmail’s search engine to retrieve a message, than it is perusing Gmail folders, he relates. Secklerism comments: Taking a hybrid approach works, mostly using Gmail search to find messages, but still organizing them in folders. It’s a psychological boost to know important messages or receipts can be found somewhere besides a list of thousands of messages sitting in one massive Gmail inbox. It’s also a safety net of sorts for occasional search engine glitches. — Photographs by Valerie Seckler, @vaseckler, Columbia University Journalism School, February 16, 2013