#sneakertechnology

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Nike recently debuted its first ever 3D printed football cleat called the Nike Vapor Talon. The shoe utilizes featherweight SLS (Selective Laser Sintering) plate construction technology that uses high-powered lasers to fuse small particles of materials into a three-dimensional shape. Through strategic and well research materials selection, Nike was able to produce a fully functional plate and traction system within a fraction of the traditional time frame and at fraction of the weight. The Nike Talon weighs in at a light 5.6 ounces. 

Source: Nike. “Nike Debuts First-Ever Football Cleat Built Using D Prining Technology”. Last Modified: February 24, 2013. http://news.nike.com/news/nike-debuts-first-ever-football-cleat-built-using-3d-printing-technology

[sneakerevolution-blog-blog]

The Future of Sneakers 2000-Present

Sneakers in the 21st century are heavily fueled by technology and not necessarily having sneakers bound with the purpose of wearing them for athletic activities. Designers such as Stella McCartney and Yohji Yamamoto has designed sneakers purely for style. Even brands that were founded on strictly athletic based ideals such as Adidas and Nike have collections of sneakers that are designed more for sportswear and style rather than athletic function. In fact, Nike’s Sportswear line which features, clothing, accessories and footwear for both men and women is their largest selling category of all their products. The future of sneakers has also been heavily influenced by technology and science. With the increase in popularity in wearable technology, the sneaker industry continued to be influenced by technical and scientific processes such as 3D printing, textile development and engineering advances for athletic footwear. Such examples of these advances can be seen in Nike's athletic footwear alone which include the recently released 3D printed football cleat (the Vapor Ultimate Cleat), a waterless dying process, and Nike's own trademarked Flyknit and Flywire technology created for increasing athletic footwear performance. But as great as these technological advances and style evolution in sneakers have brought the footwear into a much more modern state, these changes also come with a change in price. Today, we see sneakers sold for up to thousands of dollars and limited editions sneakers flying off the shelves in a second.

[sneakerevolution-blog-blog]

The 1970′s

Before the late 1970′s, running shoes were no high tech items. With rare exceptions, until the middle of the 19th century, shoes in general were made on a single straight last and there was not differentiation between the left and right foot. Up until the 1970′s, sneakers were all apart of one category of shoe. They all practically looked the same and could be used multidisciplinary among any sport. But as the jogging scene continued to grow, sneakers brands capitalized on the idea that people needed a different sneaker for every sporting occasion. Soon there were different sneakers for running, wrestling, track and field, tennis, basketball, etc were sold, allowing sneakers to carve out their own space in the global, athletic shoe industry. The 1970′s also saw for the first time technology, physiological science and shoe design coming together to create ergonomic shoes for athletes. Podiatrists first participated in the development of athletic shoe technology in the 1970′s as well. Podiatric medical practitioners commonly added wedges, arch supports, heel cradles and various cushioning devices to existing athletic footwear to treat and prevent injuries and enhance the wearer’s comfort.