Jun 22, 2016
YETI for McGarrah Jessee
To capture the full glory of the weekly routine at Snow’s BBQ in Lexington, TX, we started at 11pm Friday night and shot through lunch the next day. Part of a two-day shoot for YETI profiling 80-year-old pitmaster Tootsie Tomanetz, we were grateful to shoot alongside Austin-based production company The Bear as they created this great video. Special thanks to Director Ben Steinbauer, producer Berndt Mader and the rest of the crew of The Bear, to producer Meredith Roach and creative directors Derek Bishop and Tim Cole at McGarrah Jessee, to Harrison Lindsey and the Yeti team, to Tootsie, the kind people at Snow’s BBQ and to super assistant Sean Johnson and his trusty van Boba.
