#social amplification

[funnelamplified]

The Rise Of Live-Streaming And Video Calls

If there can be one bright spot that comes out of the whole COVID-19 pandemic and shutdowns, it is that we all have become live-streaming and video-call experts. Ok, "expert" is a bit strong. Even the best of us stare blankly at the screen asking, "is this on?" And, "can you hear and see me?" But,

Learn about the rise of live-streaming and video conferencing. This blog post discusses how video calls changed businesses and how live-streaming affects the work of people.

[funnelamplified]

FunnelAmplified is a highly effective sales platform for organizations that have sales teams and marketing professionals that amplifies content, reach, and revenue. It functions as a social selling and digital engagement platform to position0 sales reps as subject matter experts while amplifying brand content. Contact us today to get a live demo. https://funnelamplified.com/

[shareablee]

‘The Walking Dead’ Leads Latest Social Amplification Ranking; Fox’s ‘Empire’ Distant No. 2

Originally posted on TV Media Insights with Shareablee data, by Marc Berman

“The Walking Dead” on AMC, once again, topped the most recent weekly ranking of Primetime Shows by Amplification, as compiled by Shareablee. Shareablee measures the various components in social media, and amplification is the sum of all shares and retweets on posts and tweets published by a TV show on Facebook and on Twitter.

“The Walking Dead,” which featured the deaths of three characters, had 200,337 total shares on Facebook and 45,350 total shares on Twitter for the week of March 9, which…added up…equals an amplification of 245,687. Comparably, this was a 77 percent rise from one week earlier (thanks to the hefty increase in Facebook shares), and it was 99,457 more than the No. 2 occupant, Fox’s mega-hot “Empire,” which concludes its freshman season tonight and increased by a hefty 93 percent from one week earlier.

Six of the top 10 shows in amplification this week...READ MORE.

[konterabrandinsights]

Data Show Kate Upton Upstages Mercedes in Super Bowl Teaser

Kontera Analysis January 2013. Originally published on The Wall Street Journal, also covered on The New York Post, on Reuters, and on Upstart Business Journal. 

The latter appears to be happening to Mercedes-Benz, based on the online buzz. Ever since the luxury car maker released a teaser of its Super Bowl commercial featuring the model Kate Upton, more people are talking about Upton than about Mercedes.

According to data from Kontera Technologies Inc., a content-marketing and research company, Mercedes is trending about 5.5% lower since launching the campaign for its coming CLA compact sedan. Upton, however is generating  20% more online buzz than she was before the ad began airing. So, while people may be talking about the ad, they’re not talking about the product, Kontera said.

Meanwhile German rival Volkswagen, which began airing its teaser featuring Reggae star Jimmy Cliff Jan. 23, is trending up 51%.

Mercedes said responses to the Kate Upton teaser are in line with its expectations and that it isn’t worried about the model overshadowing the car. A company spokeswoman said the actual ad, which features singer Usher and actor Willem Dafoe in addition to Upton, has little in common with the teaser. In it, the CLA “will overshadow everything,” she said.

The 60-second spot, called “Soul,” is to run in the fourth quarter of the big game.

Additional Brand Insights Around The Super Bowl: 

THE SUPER BOWL CPG AD BUMP

THE SUPER BOWL AUTO AD BUMP

[konterabrandinsights]

'Sharknado' Gives Massive Online Boost to Syfy, Tara Reid and Ian Ziering

Kontera Analysis July 10-11 2013. Originally published on TheWrap and on Yahoo! Movies.

According to content marketing and insights company Kontera, consumption of content items -- videos, social posts, etc -- revolving around Syfy grew 220.49 percent from July 10, the day before the "Sharknado" premiere, and July 11, when the movie aired.

"Sharknado" star Tara Reid also fared well; consumption of content involving the "American Pie" star jumped 177.55 percent in the same period.

While there wasn't sufficient data to track consumption of content for former "90210" star Ian Ziering on July 10, Kontera found that he drew 70.10 percent of the consumption that Tara Reid had on July 11.

During its airing, "Sharknado" generated 387,000 social mentions -- 97 percent of which were generated by Twitter, with the hashtags #sharknado and #syfy -- besting competing shows "Big Brother" and "The Big Bang Theory." "Sharknado" also came within 2,500 tweets of the "The Rains of Castamere" episode -- aka, the "Red Wedding" episode -- of HBO's "Game of Thrones," which was a hot topic of online discussion when it aired in June.

At its peak, "Sharknado" generated almost 5,000 tweets a minute during its airing.

Ratings-wise, the results for "Sharknado" -- which depicted a shark-infested hurricane wreaking havoc with Los Angeles -- weren't quite as spectacular. The movie drew 1.369 million total viewers, which was more than the 1.264 million that June's "Independence Day-Saster" drew but less than the 1.52 million for April's "Battledogs" and 1.488 million for "Chupacabra vs. the Alamo," which aired in March.

A re-airing of "Sharknado" is scheduled for July 18.

[nickperold-blog]

This is a terrific, succinct explanation of the difference between social amplification and social endorsement. Perhaps the only point I'd add specifically is that both social amplification and social endorsement are versions of earned media. Social amplification = earned reach, while social endorsement = earned word of mouth. 

And this is exactly what Klout - the social influence scoring platform - misses. Klout can't measure an individual's ability to produce change; it can only measure an individual's ability to inspire retweets and replies. What do I mean by this? Klout can't determine whether my tweet, blog, etc. inspires my followers to write their own version of the story - for instance their own blog. Nor can Klout determine whether my social media presence led my followers to make purchasing decisions (either for or against a product).

Social amplification and social endorsement are both valuable - but don't think Klout is telling you anything meaningful about social endorsement.