#socialtracking

[amandeepdhanjal]

Find Out Why You Should Be Concerned With Social Tracking As Much As You Are With Stalking!

Social Tracking is just another way users need to be hesitant about what they are sharing online on social networking sites and apps. While users are busy online with their “Tweets”, “Likes” and their “1+’s” and sharing content, little do they know that these actions and behaviours are all being tracked online and recorded. Each of these widgets can be tracked can work in conjunction with cookies. What are those you make ask? Well they are little bits of information that are stored on your computer or smartphone and track your online behaviour across various sites.

Now that your online habits and actions have been recorded, such as the websites you visit, the products you browse, the links you may share or “like” can all be tracked all while invading your privacy. 

So why do these sites want to know where you visit and what you like? Well its simple they’re “stalking” you, trying to understand their users, but don’t ask them because they will insist they are only tracking this data to provide you with a better user experience. These social networking sites believe that targeted ads to you are better for your lifestyle than being bombarded by ads that you don’t fit the target market for.

Don’t be fooled, this behaviour by these sites are intrusive and users need to be cautious about what information they are sharing with prying eyes. Luckily cookies for the most part are harmless and can easily be deleted through your browser’s settings.

Image Source: http://recruitingdaily.com/wp-content/blogs.dir/6/2014/02/stalking

[aboutthefourthestate]

Social Media Tracking

Social media is not going anywhere anytime soon. If your brand exists anywhere within a 1,000,000-mile radius of planet Earth, you may want to get with the program. 

Now that I've gotten that off my chest, for those of us who are participating in the social media madness, kudos to you; you've won half the battle. 

The next step is measurement, tracking your efforts to ensure -- for yours and your clients' sakes -- that your efforts (and dollars) have not gone to naught. But! If you're going to conduct social media tracking, please, please, your company begs of you, do it right.

There are three major players in any successful social media measurement tool or system. Sure, you can have one or two of these key features. Be average. But, for those of us who want to be the best, read on. 

Geography. Remember in your middle school Spanish class your teacher would say "location, location, location" to explain conjugation? Well, it applies here as well. Your tool should offer data broken down to the local level -- at least state by state. Geography is key when developing plans overall, and especially key when developing for niche audiences. 

Language. Linguistic breakdowns are awesome. What a joy it would be to open up your business, with this feature alone, to true Hispanic social media targeting? Your tool should track the language of tweets being distributed by community managers and followers alike. This idea is free.

Culture. Culturally relevant content is just as important as language. If your tool is able to track not only in-language but in-culture, you could possibly have the Internet wrapped around your finger -- or it could just do the following:

Bridge the gap between content for General Market and any other niche audience, such as Millennials or Multiculturals

Create trackable results as far as message/content resonance among your audiences, which can ultimately be applied across all social media and translated back into actual creative and copy for ads.

This could also help to make the push for increased spending and overall messaging toward under-served audiences such as African Americans and Asians.

Now that I've picked my own brain, I'm done for the day.