Live Blogging from Social TV Summit
Well, it's my second Social TV Summit. This time in NY and we're a Gold Sponsor :-)
Let's see if the conversation about Social TV has changed ...
Kay Madati (Facebook) believes that watching TV will be influenced by what your friends are watching. He splits the social tv conversation into before, during, after.
But most importantly they're showing off their new Facebook Platform for TV sharing. Time for a round table on "How are the Major Broadcaster, Satellite and Cable Networks using Twitter, Facebook and new Social TV applications"
Kevin Conroy (Univision) says that the Latin population is much more active on social media in relation to TV! Hardie Tankersley (Fox Broadasting) is looking for monetization possibilities. Nobobdy has really figured it out yet, he says. Now they're trying to integrate their sponsors in the social media conversations.
Jeremy Legg (Turner Broadcasting) is integration Social Media into it's core business. The important part is syncing all platforms, having Facebook knowing what your watching. But he also uses Facebook as a proxy to drive viewers from the Facebook page to their own website.
Marc DeBevoise (CBS Interactive) is using social media from driving traffic to their websites. On some days, 30% of traffic come from social media.
Christy Tanner (TV Guide) : their app has been downloaded 5,5 million times.
The case study about X-Factor : Deep show integration is critical for a compelling experience ! The audience involvement is huge because it's live and synced. But for this kind of production, you need a separate unit for these aspects live at the show.