#socialyzer

[socialyzer-blog]

Announcing New Pricing!

We recently reached out to a lot of you and we got some really great feedback on our subscription plans and pricing. First, thanks to all of those who took the time to share their thoughts. Second, we're extremely happy to announce new pricing plans based on your feedback! Without further ado, here are the new plans: The Personal Plan - $5/month - subscribe now

Connect, optimize and publish to 1 social account per network

See all your stats for the posts you publish

Data trends and insights

Unlimited posts in your SmartQueue

The Business Plan - $19/month - subscribe now

Connect, optimize and publish to unlimited social accounts

Facebook Pages support

See all your stats for the posts you publish

Data trends and insights

Unlimited posts in your SmartQueue

What if I'm already a subscriber? - THANK YOU! We really appreciate your support. If you're already a subscriber we've upgraded you to the Business Plan level of functionality at the same price you've been paying. I let my free trial run out a long time ago, why should I care? - Glad you asked, Socialyzer is the only platform that analyzes your social audience and actually predicts when content should get posted to each network. Increase the clicks on the links you share by 250% or more! We're really excited for these changes and the new features (photos anyone?) we have coming soon.  As always, don't hesitate to reach out to us at [email protected]. Rocco and I will be around for a few hours to answer any questions you might have. Cheers, Bradley Founder

[socialyzer-blog]

How to use the Socialyzer Bookmarklet

The Socialyzer Bookmarklet is a super convenient way to push content into your queue as you're browsing the web.

First, log into your Socialyzer account http://socialyzerhq.com/login

Once you're on your Dashboard, locate the "Socialyzer Bookmarklet" button above your Accounts list.

Drag this button to your web browser's bookmarks bar.

Now, when you're on a webpage that you 

want to share via Socialyzer, just click the bookmarklet from your bookmarks bar, and the Socialyzer compose window will pop up.

The content is pre-populated with the title of the webpage and the shortened URL is automatically included.

Feel free to change/customize the content if you wish, but leave the URL if you want us to track clicks!

Select your optimization window as usual, then the social accounts you want to publish to, and hit Smart Queue!

That content is now scheduled to go out at the optimal time for each account. #BOOM!

[socialyzer-blog]

New Socialyzer Feature: Connect Multiple Social Accounts

With our recent update, we've added one of the most requested features we've had to our service; multiple-social accounts.

Previously, you've only been able to connect a single Twitter account, LinkedIn account, and Facebook account. Now there are no limits!

You can connect additional accounts from the Dashboard by clicking the plus icon in the left menu bar. 

Click the "Profile" link in the main top navigation and then choose a network to add another social account.

As you know Socialyzer is special because of what happens behind the scenes. Our complex optimization algorithms give each and every post you publish a much higher probability of engaging your audience.

We're excited to add multiple accounts and enable even more efficient social media management capabilities within our platform.

As always, please send us your feedback at support [at] socialyzerhq [dot] com or tweet us at @SocialyzerHQ

[socialyzer-blog]

Why Social Media Best Practices Are Your Worst Enemy

You’ve seen the reports. You’ve seen the blog posts about best practices and timing your tweets. You’ve tried it.

And while you may have seen some incremental lift in performance, the results were nowhere near what you could have achieved.

Our research proves it.

We’ve heard this story repeated a thousand times as marketers attempt to optimize their social media activity for maximum ROI.

The truth is, social media best practices are about as useful as a pocket knife when you’re trying to cut down a tree. Sure, it helps you make a bit of progress, but you really need something specifically designed for your specific situation, ie, your audience/community.

The reality is that everyone’s social audience is unique and the environment on a social network is changing constantly. What works today, may not work tomorrow. And what works in general, certainly doesn’t mean it’s best for you.

At Socialyzer, we do an in depth analysis on the audience of each user. We analyze their profile, their tweets, their followers’ profiles and their followers’ tweets and activity.

We recently did this analysis for Distribion(@DistribionDM), a distributed marketing company and Rhymesayers.com (@rhymesayers), an independent hip-hop label.

The “best practices” would have them tweeting at 12pm and 6PM Eastern time to maximize clicks.

Our personalized analysis showed that, in fact, @DistribionDM should tweet at 10am Eastern time for maximum clicks and @rhymesayers at 3pm Eastern time. The difference between our recommendations and “best practices” is an eternity on Twitter!

The only thing that the best practices get right for these two accounts was that they should share midweek. The top 5 best time slots for each fell during Tuesday, Wednesday and Thursday.

Where best practices ultimately fail is that they don’t take into account the variables of your specific audience.

One of the clearest indicators of the difference between various accounts is measuring when an account’s audience is online and most likely to engage. Compare the two charts below.

  The charts clearly display a significantly different audience activity profile, something that can’t be uncovered without an account-specific analysis.

The results? After implementing the Socialyzer recommendations, @DistribionDM saw a 130% increase in average clicks per tweet and a 200% increase in average retweets.

Now that Twitter has become accepted as a powerful tool for reaching customers and prospects, marketers must move past tribal knowledge and start rigorously using data and analysis to drive engagement results. If you are using best practices you are doing a disservice to both your followers and your organization.

Stay tuned for our follow up post on what happens when you further optimize for a specific segment of your social audience that you want to reach, the results are even more surprising!

Want to have this type of complex analysis happen *every* time you want to share content to a social network... and automatically schedule it for the perfect time for maximum impact? Try Socialyzer for free today!

[bradleyjoyce]

Social Media marketers don't always have a lot of time/resources available to them. Get more out of what you do have at your disposal!

[bradleyjoyce]

Help Socialyzer Pitch at the Founder Showcase

We've applied to pitch at the 8th Founder Showcase competition out in San Francisco in November and now we need your help.

A large portion of who gets selected to pitch will be based on public voting that's happening now through October 16th.

Help us out by visiting http://foundershowcase.strutta.com/entry/198166 and throwing us a vote, then share it out to your network of friends!

THANK YOU!

[socialyzer-blog]

Queued.at is now Socialyzer! Check it out at http://socialyzerhq.com