#soft coercion

[onvoice]

The sound of a quiet catastroph[e], of social control as such, rather than just the ordinary running of things. This particular construction of gender – albeit of a disembodied, ghostly kind – would make the recorded female voice a kind of cover story for a normalcy that is in fact a state of emergency, of crisis, of barbarism and capitalism. 

Nina Power, quoted by Nik Rawlings, Castles in the Sky: Clouds, Voices & the Aural Dispersal of the Body Post Internet, p.7

[onvoice]

...the female voice is employed in public space to signify central power in what is referred to as soft coercion. Here, the female voice is seen to provide a respectable, motherly façade to coercive power, that represents the ideal of late capital, if not the bodies it benefits. 

Nik Rawlings, Castles in the Sky: Clouds, Voices & the Aural Dispersal of the Body Post Internet, p. 4