Oct 7, 2014
Loyalty/Relationship Segments.
Dr. Brian Monger Relationship segmentation is based on customers’ perceptions of their relationships with an organisation and their behaviour within that relationship.
Premium/Hard core loyalty – These are consumers with undivided loyalty to one brand
Soft core loyalty – Buyers with divided loyalty between two or more brands.
Latent loyalty– A high attachment towards the product combined with…
View On WordPress