Aug 19, 2016
In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity
In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity
Originally published on Adweek.com on May 10, 2016 By Doug Sterne
A Pandora vp looks at today’s audio renaissance
A recent study found today’s consumers spend 4 hours a day with audio. Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human’s heartbeat?…
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