In Italy in the 1990s, an 18-year-old was raped by her 45-year old driving instructor. The assailant was arrested, convicted, and sentenced to jail. He appealed the sentence, and the case made its way to the Italian Supreme Court. The Supreme Court released the perpetrator and dismissed all charges, on the grounds that “because the victims wore very, very tight jeans, she had to help him remove them … and by removing the jeans … it was no longer rape but consensual sex”. Women in the Italian Parliament wore jeans in protest, and the California State and Assembly did the same. Denim Day was born. Wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes regarding sexual assault. #DenimDay2017 #DenimDay #SexualAssaultAwareness #SAAM #SPITalksTeal