lol, this ipad commercial needs a little more Fruitvale Station!
definitely having some fatigue with ads that feature prominently placed black people using high end products in a utopian environment. (I know it sucks, corporate america: you can't win when you go diversity, you can't win when you ignore and/or shoot us, argh!)
but what uncivilized wild wild west town is this where a n can go biking and frolicking around whilst using his ipad all unharassed and not shot at? I see at least three spots in the first thirty seconds where dude can be popped for riding/looking suspicious. is this real life or what, Apple? this looks more like a teaser for some slightly trickier level of target practice simulation (for police of the recently gentrified). "Try to nail the target, but don't damage the ipad!"
at this point the ad should be *here's all the unique ways Jason uses the ipad* and sixty percent of them end with him using the sketchfactor app and being shot by police for holding his device high in the air. sorta like this SNL sketch, but less absurd cause it's our topical reality, lollolol