#stagetwo

[ramonvullings]

Berlin here I come! Ready for the Stage Two VC event! 🎤 🎪 ✨ Stage Two is the pan-European competition for the best startups spinning out of leading universities.

Looking forward to moderate Stage Two in beautiful Berlin. 👋

[petetrerice]

A sneak preview of #bola #stagetwo - @globetheatre_la @fullrapscallion @xtiancole (at Globe Theatre) https://www.instagram.com/p/B2tDSqpAh_C/?igshid=rhcbfxrhlvq

[poletwisters]

Always a pleasure teaching you, we have unlimited fun an giggles ... But most of all, she's loving to dance 💃🎶💪 ... @poletwisters ... #stagetwo #privatepolecourse #polecourses (at Pole Twisters Ltd) https://www.instagram.com/p/B2nGNLrgqtQ/?igshid=jbi4bx47mbxy

[communicationresearch-blog]

Should we have chosen to pursue the idea of not only making protests more accessible, but more fitting to the beliefs of participants, it would have surely taken on the same feverish charm as that of Greta Thunberg’s stance on climate change.

[communicationresearch-blog]

Jenny Holzer is, “A Conceptual and installation artist who became known in New York City in 1977 for inexpensively printed and anonymously posted sheets of text known as Truisms [...]. Her signature style is marked by the extreme brevity and concision of statements she appropriates from diverse sources or makes up, as well as by the immediacy of her bold, "no-nonsense" fonts.”

This image above inspired us to observe Facebook’s abuse of power a little more closely. Although it comes as no surprise that it chose to tighten the tap on the world’s editorial community for the reward of higher profit, its devastating effects were surprising. It was at this point that many started formulating ways to live without it, or at least, live with it while maintaining personal independence.

[communicationresearch-blog]

Stage Two: Choosing a Subject

Next to knowing who you want to work with, the project’s subject is just as important to being confident in your position as a next generation solution provider. We needed to understand the problem and the aspects of our project we wanted to engage with and to which extent. This chapter offers a brief insight into how we discovered the problem.

Choosing between a project related to revolutionizing demonstrations and an SEO-related project using data from Highsnobiety. In the beginning, we found ourselves doubting the meaningfulness of the project; was it something that was truly relevant? Among other things, we played around with the idea of bringing people together for the purposes of demonstration. Based on the idea of bringing the cause to protestors, rather than having them find a cause unaided. Essentially aiming to justify the efforts of protestors through actions more relevant to their specific cause.

We however decided against this idea from two reasons:

It was too far away from us, and we had no experience with protests at all.

Highsnobiety had already presented itself as a case study option for the SEO-related project

“Start With Why”: Formulating our own understanding of Simon Sinek’s theory for success During a trip to Sauen, our idea was pitched in a mockup, after which it became apparent that our fellow students were having a hard time understanding what it was we were trying to achieve.

So we took a step back to asses what exactly made the problem and our idea understandable? Narrowing the complexity of our content down to a few keywords proved difficult. We then stumbled across the ideas of Simon Sinek, whose “Golden Circle” outlined the benefits of starting with, “why?” before tackling the less-important topics of “how,” and “what?” Once we implemented this thought process, fellow students began to listen. Establishing a clear foundation on which to base parts of our concept, the path to execution became much clearer.

Click here to return to the table of contents.

[communicationresearch-blog]

In ‘Discovery and Creation: Alternative Theories of Entrepreneurial Action’ by Sharon Alvarez and Jay Barney, the main focus is on opportunities.

“A wise man will make more opportunities than he finds”

-- Francis Bacon.

This sentence could not be more relevant today’s competitive market. Technology and social networks create a smaller world but widen the opportunity horizon. Alvarez and Barney deal with the important question of whether entrepreneurial opportunities exist, independent of the perceptions of entrepreneurs, just waiting to be discovered, or these opportunities are created by the actions of entrepreneurs. There are situations where opportunities tend to be “discovered,” whereas others are more “created” by their respective authors. But one thing is certain, and that is that recognizing opportunity, irrespective of its magnitude, is an extremely valuable ability.

[communicationresearch-blog]

Very few people or companies can clearly articulate why they do what they do. By why I mean your purpose, cause or belief - why does your company exist? Why do you get out of bed every morning? And why should anyone care? People don’t buy what you do, they buy why you do it.

-- Simon Sinek

Simon Sinek’s formula for creating a resounding impact in the hearts of your target audience has been a topic of major discussion ever since the earliest stages of our group.