Tired & Tested Growth Hacking Tactics for Startups
By Jon Yong Fook (Author of Growth Hacking Handbook)
If your target market is difficult to reach instead of tackling it, HEAD OUT, GO AFTER an adjusted market in order to stimulate demand.
For Example: Facebook was introduced to big and famous universities first. Then small universities will follow the same footsteps.
Begin with a well-defined target market and expand over time
Instead of letting users sign up and start using your service immediately, put them into a waiting list which lowly work through
If user wish to jump queue, tweet about it
Exclusivity is a powerful marketing tool but it’s impossible to fake
Get tech entrepreneur to use it
A feature on your app allows user to post to one of their existing social networks
Usually with a line of code
Put your company name and contact detail at the bottom of all the content your users create
Incentivize users to invite their friends by offering a 2-way reward. A reward for the friend who get invited and reward for the person who did the inviting
5 Super-Fast Growth Hacks
Add your company name/url to every social profile you create
Example: “Posted by Jon, a beatrixapp.com” – a simple way to passively increase exposure
2) Disable Back Navigation Hack
On signup forms, disable back navigation to prevent users from exiting the form. This helps to increase form completion rates
Any email is an opportunity
3) Google Authorship Hack
Appear by your blog posts in SERPs
Some marketing tactics become ineffective over time. Exploit on it
Add an open graph-optimized image to your best blog content with a title and graph.
This helps to increase clicks and shares on Facebook
Big open graph image set using : <meta property:”og:Image”
hijack the SERP by converting your popular blogposts into power point format, for posting on slideshare
slideshare.net/kissmetrics for a good case study
Example: Affiliate marketing increase revenue
Easier to get it on google page 1 are youtube and slideshare
Your blog on Page 1 of google? HARD
Your youtube content on page 1? EASY
1) The Partner Embed Hack
Put your app/online store etc on someone else website via partnership agreement
Do average share so everyone is happy
Example: Well-known Japanese magazine partnership
Very high quality of return
2) The Celebrity Endorsement
Get your app/service featured by a celebrity(obviously for a handsome fee) with a relevant audience for a distribution boost
This actually happened. We engaged with celebrity chef a (kinda famous) to promote a frying pan sale we were doing
This led to celebrity chef B (more famous) organically promoting the sale too because he saw B’s blog and like the blog
3) Free Tool Hack-Hubspot
Create a free tool related to your main service, that bring relevant prospects to your site and encourages social sharing to spread the word
Hubspot creates simple free marketing tools to market its mmore complex , paid marketing tools
4) Integration Partner Hack
Integrate with a related/ complementary service and get listed on their site as an integration partner
Improve the spread of your app/service direct correlation to conversions
Perceived speed is as important as actual speed
Actual speed : Sharp decline in conversion rate as site load time increase
Perceived speed is make your ajax indicators spin faster = app feels faster (I ‘m serious)
90% of progress bars are lying
But they makes us feel warm and fuzzy which is good
Warm and fuzzy is good for retention/ conversion
