Last week was a good week for fans of the iconic Rolex Day-Date. Once maligned as the Texas Timex, the gold President--named for the watch’s most illustrious owner--LBJ, the plastic Day-Date may have found it’s day in the sun. At last week’s Day-Date only auction at Phillips, some record prices were set. Especially for the beautiful enameled Stella dials that were created exclusively for the Middle East market for a very short time--rumor says one year only. Universally unpopular at the time (late ‘70′s) many were removed from watches and discarded. I’m lucky enough to own a pre-auction coral version on my favorite of all Day-Dates, the ref 1802 with a smooth bezel and oyster band. Being ahead of the curve, and avoiding the auction bump is most definitely GMS.












