#stibo systems

[businesswireindia]

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company and Stibo Systems, a global leader in multi-domain Master Data Management (MDM) solutions, today announced a partnership, that will see the two companies collaborate to offer Master Data Management (MDM) solutions. 

[retailtouchpoints]

How Master Data Management Drives The Omnichannel Customer Experience

By Christophe Marcant, Stibo Systems

A recent report from Forrester Research predicts that by 2017, the Internet will influence half of all retail purchases in some way. Features like store locators, price checks, and ratings and reviews will drive decisions. As more and more shoppers are likely to visit an e-Commerce web site prior to visiting a store, or even have a smartphone in hand while in a physical store, retailers need to consider the implications for their businesses.

In response to these challenges, retailers are turning to Master Data Management (MDM) in order to create a rich and satisfying shopping experience across all channels, as well as to gain greater control over master data assets. MDM technology can help retailers achieve accurate product and customer information and use it to feed a variety of destinations including web sites, print catalogs and Enterprise Resource Planning (ERP) systems.

This year, retailers should consider the following trends that will present additional opportunities to create the most positive and consistent shopping experiences for their customers:

1. The Changing Purchase Cycle Reality: Today’s purchase cycle is more complex and unpredictable as consumers can be prompted by an ad or by browsing online. The downside of this new shopping cycle is that customers see no difference between in-store and online shopping, and they expect each interaction to be identical. However, retailers don’t have the tools to make the experience seamless. Retailers will look to unite payment capabilities like Apple Pay, coupons and loyalty rewards. In addition, they want to enable new customer experiences by taking advantage of both mobile and wearable devices. Master Data Management and Product Information Management (PIM) solutions can provide retailers with a single source of quality data that is channel neutral to enable consistency and customer satisfaction.

2. Creating New In-Store Encounters: Retailers are creating experiences in the store, but they shouldn’t stop there. They need to utilize technology to create experiences that will provide even more personalized and memorable customer encounters. Interactive digital signage is one such customer experience enhancer, as it enables consumers to look for a sample garment on the rack, then go to an interactive monitor with the item, and be presented with information on that product such as available colors, sizes, etc. Another technology, Magic Mirror, allows consumers to wear and compare items. The consumer would take a self picture, and then the system virtually dresses the consumer in the item to allow that person to digitally try on the item. In addition, the customer can compare images or send the image to Facebook friends for collective input.

iBeacons are another interactive technology that can be embedded in mannequins. iBeacons trigger apps on a smart phone or other device to come to life and talk about what the mannequin is wearing and what is offered in store. This enables shoppers to interact with retail store displays and products. These new retail technologies are dependent on the availability of rich complete product information. Retailers must leverage MDM/PIM to create a single source of rich product data for these new technologies.

3. Enabling A Connected Retail Experience: In store, customers use mobile in new ways to enhance their purchase experiences. They price check among retailers, read online reviews, search for coupons and if necessary, check product-specific availability, such as size or color. As a result, the customer is often better informed than the retail employee. A store is no longer just about products — brand experience is key. Companies that approach e-Commerce with an omnichannel mindset are better able to understand their customers’ needs, preferences and how best to communicate with them. Each time a customer chooses to engage with a retailer, regardless of channel, new information can be gathered on product, payment, brand and preferences.

4. Reverse Showrooming/Webrooming: While showrooming is not a new concept, it is evolving into what is known as Reverse Showrooming or Webrooming. This is where consumers research products online, but make the final purchase at the brick-and-mortar location. This latest shopping trend has become the new norm for today’s connected consumers, as 88% of shoppers regularly webroom, while only 76% showroom, according to a recent study.

5. Click-And-Collect Comes Of Age: Because so many consumers are not available when postal and delivery services arrive, click-and-collect is becoming a true value-add for consumers. This service will become more prevalent because it allows products to be delivered to a store or location of the customer’s choice. Mobile provides real-time choices and communication that enables the consumer to make essential and impulse purchases via digital channels. Click-and-collect is a perfect service for these time-sensitive e-Commerce purchases. A retailer must pay close attention to optimizing the mobile experience. By utilizing PIM, retailers can ensure they present the relevant product information to consumers when and where they desire.

Christophe Marcant is Vice President of Product Strategy at Stibo Systems, a global leader in multidomain Master Data Management (MDM) solutions. Contact him at [email protected] or visit www.stibosystems.com.

[simseo-blog]

Der Begriff „Social Media“ beschreibt nicht das, was er meint. Denn es handelt sich bei Social Media ja nicht um soziale Medien, sondern um Netzwerke, Plattformen oder ähnliche Häufchenbildungen.

Begriff Social Media

Social Media ist zumindest namentlich eine nahezu neue Erscheinung. Aber eigentlich ein alter Hut, der im Wandel der Zeit nicht nur diverse Namensänderungen durchgemacht hat. Auch in seiner Perzeption hat sich der Begriff gewandelt. Social Media ist durchweg positiv konnotiert. Die Begrifflichkeiten, die man zuvor dafür benutzte, waren eher rein deskriptiver Natur, die keine großen Assoziationen oder Reaktionen wecken

Stibo Systems Social Media

Unter Marketeers scheint es ja hipp und cool und angesagt, jedem FurTrend zu folgen, als dem gesunden Menschenverstand. Das ist halt genauso dumm wie einfach nur plump gegen alles Neue zu sein. Deshalb haben wir uns mal einen Artikel gegriffen von jemandem - der von sich sagen würde, was nicht wirklich überrascht, schließlich will er was verdienen -, dass er sich damit auskennt. Nur zur Erinnerung, auch wenn es so direkt gar nicht gesagt wird – auch Social Media ist Marketing! (…) Autor ist Charlie Lawhorn, was kein Gag ist. Ich dachte, es sei ein Pseudonym. Ist es aber wohl nicht. Und er kein Greenhorn? Zumindest nicht in Sachen Social Media. Zumindest nicht, wenn man seinem Titel Glauben schenken darf: Senior VP business development at Stibo Systems.

Social Media ist kein rechtsfreier Raum.

Thema "Recht in Social Media"

Urheberrecht und Persönlichkeitsrecht gelten auch in Social Media.

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