I was commissioned to illustrate the latest CVS Health Trends report, which discusses virtual vs. in-person healthcare and the "Rise of Omnichannel Care". © Zara Picken 2023 www.zarapicken.com
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I was commissioned to illustrate the latest CVS Health Trends report, which discusses virtual vs. in-person healthcare and the "Rise of Omnichannel Care". © Zara Picken 2023 www.zarapicken.com
The future would witness more digital transformation strategy, especially in an industry like retail where everything needs to function like clockwork.
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How & Why People Buy Tech
When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy a tech product or service?
2. How do people find a tech product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a tech product or service?
People buy a technology product or service for many reasons.
2. How do people find a tech product or service to buy?
People find and buy technology products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position offerings people want to purchase.
What motivates customers to buy your technology products and services?
How do your customers find technology products and services?
Join the conversation.
Blame the internet for the Great Divide: 1995 marked the before and after of how brands and consumers exchange information, communicate and interact. It turned the broadcast model into a two-way conversation with community second opinions, put us in control and smashed age-old business savvy in favour of digital-first experiences. It ended the monopoly of communication that big brands had, and gave ‘power to the people’ - for a while at least.
Everybody became a publisher; everyone became a brand. It turned people into businesses, increased the leverage we as consumers had over the system, turned employees into experts and ambassadors, increased operational efficiencies and delivered new disruptive business models. And it hasn't stopped. According to Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist or dropped off the list due to digital disruption since the millennium. Change is always violent, and the question is about where you find yourself when it hits. So now when I help businesses to successfully apply digital transformation to retail and thrive in today’s digital-first marketplace, I always remember the ongoing shifts of power between the broadcast and the audience, which are in a permanent state of fluidity. Who holds the power, this time?
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So you knew that… hmm!
But still no traffic on your e-commerce website?
May be because you are going the tradition way, try integrating social commerce to drive more traffic: https://www.trootech.com/why-social-commerce-is-better-than-pretentious-social-media-commerce/