Yahoo Live Store badge uses performance data to surface awards and build shopper trust
By Rajat Mukherjee, Head of Ecommerce, Yahoo Small Business
Today, we are announcing the Yahoo Live Store badge program, which is a new way for eligible online merchants to showcase their achievements, inspire shopper confidence, and promote their most popular products with dynamic badges they can post to their website.
Live Store badges are driven by powerful analytics built into the Live Web Insights platform. Real-time data from tens of thousands of eligible sites across more than 30 store categories allows us to determine which stores are the top performing with respect to repeat visitors, quickest time to checkout, engagement, and more. Using this data, we’ve created a set of awards that merchants -- both large and small -- can highlight to potential customers. The current awards include: Engaged Visitors, Loyal Following, Top Destination, Pro Seller, Easy Shopping, and Secure Checkout (available to all Yahoo stores).
The trust-building badge appears on the lower-corner of the merchant site, and when a visitor hovers over the badge, the panel expands to reveal more information about the store.
[Yahoo Live Store badge]
[Yahoo Live Store badge with user interaction]
In addition to awards, the Live Store badge highlights top-selling products from the online store. This feature can help drive better discovery of popular items that consumers want.
Want to make sure Live Store Badge appears on your store? Yahoo and non-Yahoo merchants with Live Web Insights installed can easily incorporate the Live Store badge into their page design with one-click. Since some awards may be calculated within store categories, you should update your store category in the Live Web Insights store settings. Log in to Live Web Insights -- or sign up for free -- today!