We started out as a small group of journalists and photographers. We wanted to use digital media and internet to create a new kind of stories, and we had to invent the tools as we went along. Then pioneers like Blogger, WordPress and Youtube changed the idea of what media is, and who the storytellers are. Our mission grew from helping ourselves to helping everyone who want to create beautiful stories from video, photos, audio, text and graphics. We believe that storytelling is the glue that holds the world together and helps us understand ourselves and others. The more people that are able to tell their stories the better.
Today our focus is to develop three things: A tool that will make it easy to turn almost any idea into a beautiful visual story, a community where storytellers can collaborate and follow each other, and finally a developer platform that will enable programmers to modify and extend our services.