NY Ovi — Branding ⠀⠀ 𝗧𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 ⠀⠀ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 The first step is to understand what our client’s business are about. A 30m call is our initial contact with our prospect client to see if we are a great fit and how we can help. ⠀⠀ Then we go and build our proposal, and sign a contract, which has the details of the brief, what we ai@ to accomplish and the timeline. ⠀⠀ After the contract is signed and the payment term is met, we go on to doing a discovery call, in which we collect the data necessary to help us achieved the goals that are set. This will help us build a strategy that is both efficient, simple and feasible. On site visits, observation sessions, surveys, interviews, focus groups and also understand the sales process, and how the customers are currently interacting with the brand. ⠀⠀ Once we understand all of that, we proceed to building the brand. ⠀⠀ 𝗕𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Understanding the target market will helps us 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 the brand so that these people will be interested in their products and services, build a community, find the competitive advantage, identify the differentiators. ⠀⠀ These help us craft the final strategy for the business, and we proceed to building the identity. ⠀⠀ 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 The messaging helps customers identify with the brand in an emotional level. ⠀⠀ The brand messaging is a strategy that will wrap the identity to a close, helping us build a strong visual identity, supported by a strong brand foundation. ⠀⠀ 𝐋𝐞𝐚𝐫𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! 𝐋𝐢𝐧𝐤 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭 𝐈𝐭 𝐔𝐩! 𝐞𝐁𝐨𝐨𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐢𝐨. ⠀⠀ #forbetterbrands #truustudio #stratitup (at Truu Studio) https://www.instagram.com/p/BxzZcgDg64G/?igshid=15ek6bepgj39e