A shot of some magazines that Blackwater Creative has produced: Freq Magazine and a promotion piece for Theatre Junction Grand
Stretch Quest #2: Professional
Activity: Interview a Graphic Designer
    A few weeks back, I was given a pamphlet for Theatre Junction Grand, a theatre company in Calgary. Impressed by the design of it, I noticed that it was done by a local agency, called Blackwater Creative. It was the first time that I had seen design work that came specifically out of Calgary, and I was impressed with it. Since I might like to work in an agency one day, I decided to ask Alannah Pohran, a designer at Blackwater for a quick interview.
    To start, calling up a complete stranger and asking them to go for a coffee and chat felt weird enough on its own. Iâm not the type of person to approach a stranger anywhere and definitely not to ask them to go out of their way for me. I was afraid of trivial things, like if I would be able to recognize her (I didnât; thankfully, she approached me first), if my questions were to pretentious or uneducated (I managed to do both), and if I would be able to offer anything back in the conversation (who knows if I did or not). She was very open and friendly towards me, which eased my comfort more as it went on. We talked about the appeal of design, working with clients, building reputation, agencies, freelancing, and some of her experiences learning as a designer.
    One of the major things that I learned from Alannah is that in design, as much as you want it to be about your own work and your own process, itâs not about you. The first thing that you ask a client is what they like. The work that you do with them is based on what they like. The final product is all about what they like, and thatâs the bottom line. As a professional, you have every right to your opinion and to explain your perspective to them. But, when people are paying you for a service, you need to find a way to deliver. It can be done, but very often not how you planned. To work in the design industry, you cannot afford to get attached to your projects. You have to learn to move quickly and creatively, especially after a critique. Sometimes, itâs a hard pill to swallow, but you will almost always come out with a better product than before.
    The conversation was certainly eye-opening, and it showed me that Iâll be entering a very unique industry. But, I have to say that Iâve never felt more confident in my choice to study and hopefully work in information design.