WePay takes the Ice Bucket Challenge
If you’ve been on social media lately, you’ve probably encountered the Ice Bucket Challenge, a viral awareness and fundraising campaign started by Boston College athlete Pete Frates aimed at fighting Amyotrophic Lateral Sclerosis (ALS), better known as Lou Gehrig’s disease.
The rules are simple: once the challenge is received, you have 24 hours to either post a video of yourself dumping a bucket of ice water on your head or to donate to ALS research, and then once that’s done, you challenge someone else to do the same. Everyone from pro athletes to movie stars to prominent political families is taking the challenge.
And now, there’s at least one tech company. Here’s WePay accepting the challenge:
In addition to braving the bucket, we’re making a $500 donation to the Pete Frates fund, and a separate $500 donation to the ALS Association, a national non-profit organization that conducts research, care services, public education, and public policy aimed at putting an end to ALS.
We’ve challenged David Hornik at August Capital, Paul Purcell at Continental Investors, Chris Howard at Ignition Partners and our partners at GoFundMe to take the challenge themselves. ALS research is an eminently worthy cause, and it would be great to see the tech community step up and help put a stop to this terrible disease.
You have 24 hours to respond!