Changing behaviour is hard unless the new “thing” looks good and is just as tasty. When it comes to soft drinks, people are not really asking for a reformulation of something old with a longer ingredient line. They don't just want a smaller pack of the same drink. And nothing changes if that new thing is a lot more expensive and/or tastes like medicine. They want healthier, naturally functional & affordable drinks - like Tg green tea. Developed by a women-owned SME on a shoestring R&D budget, it just won an important "thumbs up" from leading health advocates i.e. the #SugarReductionSummit Best Small Company Innovation in Sugar Reduction AWARD. Let’s work together @jamiesfoodtube @foodrev @hellohealthyyou_ @nutrition_by_kawther @nicsnutrition @joscottdalgleish @chris.bavin @gilesyeo to encourage retailers to put healthier drinks in meal deals and in “grab ‘n go” areas!