#sunniescomau

[sunniescomau]

After a busy day wrapping pressies for our AMAZING customers its time for #Christmaslights!! Toot toot!! #sunniescomau #christmaslights #nowthatsatrain #christmaslightspectacular

[sunniescomau]

Why ‘Sunnies Day’ Should Really be Everyday

Sunnies.com.au Launches a New Campaign, urging Australian’s to ‘Keep the Shades, as Summer Fades’.

With daylight savings drawing to a close in some states, autumn beckons leaving our fond thoughts of summer days to fade along with our tans. Ho hum. With the cold twist we usually lose the singlet, sunscreen and in some cases, the shades. Now we are being reminded that it is in fact never time to pack away the sunglasses for the cooler seasons.

Throughout all seasons, even winter, our eyes are exposed to the risk from solar ultraviolet radiation (UVR), in particular the more-damaging UVB radiation, which can cause serious eye damage and diseases including cataracts, macular degeneration, cancer and pterygium.

Health experts around the world, including the highly respected Cancer Council NSW and the Australian Radiation Protection and Nuclear Safety Agency concur that wearing sunglasses provide substantial protection to the eyes, and can reduce UV exposure to the eyes by 98%

While the message of ‘slip, slop, and slap’ resonates with many Aussies reminding them to protect the skin against sun damage, it appears that the same can’t be said for eye protection.

A study in the US conducted by ophthalmologist Anne Summers MD reported that more than 20% of respondents did not believe they were at risk of eye problems due to UV exposure and more than 25% of adults don’t wear sunglasses, at all.

These are the alarming statistics that have led Australian online eyewear company Sunnies.com.au to call for more attention to eye protection and have decided to do so by spreading the word to ‘Keep the Shades as Summer Fades’.

“A major part of our corporate mission is to drive the message that sunglasses are not only a fashion accessory, before we had access to well designed sunnies, they really were designed as a preventative health measure, so popping on your sunnies should be part of everyone’s everyday routine,” said Ricardo Banegas, founder of the newly launched Sunnies.com.au.

An important step is educating Australian’s on what to look for. Choice.com.au reported in 2012 that Dr Ian Oliver, CEO of Cancer Council Australia confirmed that once a product meets the standard and has a lens category of 2, preferably 3, cost is no longer a defining factor in safety. “It doesn’t matter if the glasses cost $40 or $400 – it’s the same protection.” More importantly, is the need to select a pair that offers protection from both UVA and UVB rays.

“This type of confirmation shows Australians, that as long as your eyewear meets the recommended standards they will protect your eyes. Major brands have used this line against the better value alternatives for decades, and it’s our mission to dispel this myth.” Ricardo says.

The Cancer Council advises to choose close-fitting wrap around sunglasses that meet Australian standards and all sunglasses sold in Australia must be tested and labeled according to the Australian/New Zealand standard AS/NZS 1067:2003 Sunglasses and Fashion Spectacles.

 “We put a lot of consideration into the range of sunglasses we offer to ensure that the Australian Standard for eye protection is achieved and that there is a price point and style to suit a wide range of tastes, so as many people as possible can protect their eyes without having to pay excessive costs” Ricardo said.

If the thought of cataracts and macular degeneration does not inspire you to make every day a sunnies day, maybe this message, as quoted on webMD.com by Dr Anna Sumers, Ophthalmologist will… “Wearing sunglasses will not only protect your eyes from serious disease, it is proven to reduce the appearance of wrinkles and crows' feet around their eyes.”

Now there’s a reason to grab the shades as you head for the door!