Suspension supplier Öhlins to Visibly change its Identity for 2026
Almost a year ago, brake manufacturer Brembo acquired the suspension company Öhlins. In addition to producing suspension systems for various four-wheel vehicles, Öhlins continues to develop components for motorcycles. Including for Moto GP and World SBK teams.
While Öhlins will remain active in motorsports, its marketing identity is set to change. The company will introduce a new logo and visual style as part of a broader rebranding effort aimed at refreshing its image and strengthening its market presence.
As Managing Director Mark Spelthaen explained.
"Over the past 50 years, Öhlins has built a brand synonymous with racing excellence and cutting-edge suspension technology. While we have strived to remain at the forefront of high-performance, premium suspension, the visual representation of our brand has not evolved at the same pace.
As we enter this exciting new era for Öhlins, our new visual identity positions us to continue our legacy into the future. It reflects the forward-looking, innovative spirit at the core of our brand while opening new opportunities to connect with and inspire enthusiasts."
