#sustaining innovation

[wissenresearchllc]

Unveiling the Power of Green Trademarks: Sustaining Innovation and Environmental Responsibility - Wissen Research

Unveiling the Power of Green Trademarks: Sustaining Innovation and Environmental Responsibility In a world increasingly focused on sustainab

[mitidinnovation]

Sustaining Innovation - MIT ID Innovation

Learn how to apply sustaining innovation in your daily life with this practical guide. Discover effective strategies and examples to achieve long-term success.

[digitalspark]

How 3M Disruptive Innovation is So Successful

Think about this … you can be disrupted, or you can seek to achieve a shockingly 3M disruptive innovation for your business.

[digitalspark]

How 3M Disruptive Innovation is So Successful

Think about this … you can be disrupted, or you can seek to achieve a shockingly 3M disruptive innovation for your business.

[startupiceland]

Disruptive Innovation revisited

I think Disruptive Innovation has become a main stream concept but it is also obvious that majority of the people using it are giving this concept and theory lip service without really understanding how disruption happens or why it happens. I was glad to see this article written a year back by Clayton Christensen, Michael E. Raynor and Rory McDonald in Harvard Business Review. Here is a primer on…

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[stevelevine1]

From Skepticism To Acceptance

From Skepticism To Acceptance

As I began reading “Porter Five Forces Analysis,” I could not help associating Michael Porter’s point of view to SWOT analysis. In particular, Porter conveying the threat of new entrants and  substitutes came across like a deep dive of only the “threats” quadrant of SWOT. Was he dismissing the relevance of strengths, weaknesses, and opportunities? Is his model merely a rework of something we…

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[innovationcultures]

Clayton Christensen on innovation and disruption [from The Economist Agent Of Change Report]

Q: In your view, will technology-related disruption continue as before, slow or accelerate in the coming decade?

Christensen: It will continue as before, but there is a concern about a possible imbalance between the three key types of innovation. One of these is “growth innovation”, which is disruptive. It involves making what is currently an expensive and complex technology that is accessible to only a few people far simpler and far more affordable. All growth in jobs in the US has come from such innovations. The next is “sustaining innovation”, which improves good products’ functionality or expands their capacity. Most innovations fall into this category; on average they do not create new growth, but they are nonetheless important to the economy, keeping firms sharp. Finally, there is “efficiency innovation”, which is low-end disruption. These are also important, but they destroy jobs in the economy. When Walmart comes to town, for example, they hire people but their model is so much more efficient that they also put many retail shopkeepers out of business. Looking ahead, growth innovation must outstrip the ability of the other two to take jobs out of the economy. But in the US and parts of Europe, businesses are investing less and less in these kinds of innovation, while engaging in more efficiency innovation.

Q: In our survey, many firms cited customers as a major source of innovation in the coming decade, ahead of more traditional ones. What challenges does that hold?

Christensen: As a general rule, if you listen to your customers and follow their lead, they help you with the sustaining innovations. But for the innovations that create real growth, customers are not very articulate at what those things need to be. If you just listen to them or follow them, they will misguide more than guide you. However, if you do not listen to what they say but rather look carefully at what they really want to get done in their lives, and how, and you can create a product or service that does it better, at lower cost, then you can learn a lot from customers.